In this Hot Seat Coaching episode of the Midlife Business Academy, Lori talks with Dr. Kay Adriana Krywiat, former foot and ankle surgeon turned functional medicine and emotional root-cause specialist. Adriana shares how she moved from Western medicine into functional medicine, and then into deep emotional work that ties together health, money, and relationships.
They explore the type of client Adriana works best with: driven, intuitive business people – often men and high-achieving women – who are outwardly successful but feel stuck, stressed, and under constant pressure. Lori helps her clarify who she does not work with as well, including those only seeking lab-driven hormone fixes without touching emotions.
Together they unpack Adriana's four-step Ripple Effect Process: identifying hidden resistance, clearing it through a guided process, energetic “sweeping” work, and creating a personalized action plan. Lori then shows how this framework can drive all of Adriana's marketing, from social media content to simple, video-based lead magnets and stronger calls to action.
If you're a midlife entrepreneur who feels like you are doing all the right things but still not seeing results – and your stress is leaking into your health and relationships – this conversation gives you both language and structure for what might really be going on under the surface.
Key takeaways:
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Why health, money, relationships, and business are deeply connected at the emotional level
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The common symptoms of Adriana's ideal clients: stress, overwhelm, stomach issues, pressure to “hold everything up,” and turning to alcohol or other coping mechanisms
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How to narrow an ideal client without excluding others who resonate with the message
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The four-step Ripple Effect Process and how it creates change across every area of life
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How to turn a transformation framework into social media content, calls to action, and a simple video-based lead magnet
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Why marketing to the symptoms of the problem helps prospects recognize themselves faster
If you want coaching on your own messaging, marketing, or hot seat around your business, apply for a Hot Seat Coaching session with Lori at MyCoachLori.com