entrepreneurship

310: Uplevel + Expand – Sustainable Growth for Midlife Entrepreneurs

Marketing and Messaging, Podcast /

If your business feels “fine” but not fulfilling, you might be stuck in what Lori calls the Uplevel Gap – that quiet in-between space where your success has outgrown your systems, but you haven’t yet built the structure for what’s next. In this episode of The Midlife Business Academy, Lori walks through the “Uplevel + […]

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305: When Your Clients Do the Talking: The Power of Testimonials

Marketing and Messaging, Podcast, Sales, Visibility /

Today’s clients don’t want a pitch – they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You’ll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers before you

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