midlife entrepreneur

309: Simplify First, Then Strengthen – Trim + Refine

Business Building and Scaling, Marketing and Messaging, Podcast /

Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by trimming what no longer serves you and refining what still does. In this episode, Lori walks through the first two stages of the TRUE Framework, showing why Trim and Refine are the nonnegotiable foundation for […]

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305: When Your Clients Do the Talking: The Power of Testimonials

Marketing and Messaging, Podcast, Sales, Visibility /

Today’s clients don’t want a pitch – they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You’ll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers before you

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