THE ENCORE
ENTREPRENEUR PODCAST

FOR ENTREPRENEURS THAT WEREN'T BORN WITH SMARTPHONES IN THEIR HANDS! 

Welcome to the Podcast!

For business owners that are confused, overwhelmed and befuzzled by today's marketing!

This podcast is for you if you danced to disco, rode bicycles without helmets and typed term papers with carbon paper and white out! We had bag phones and microwaves the size of tv’s! This podcast is for you if you are over a certain age that feel their marketing is bogus and they are overwhelmed with all the “stuff” required to run the marketing part of their businesses! So lame!

(And if you are a whippersnapper and didn’t dance to disco you can still listen!)

This podcast is for you – the business owner that is starting an encore business – you are coming back for another bow in the business world and realize it’s not the same world!

Add Your Heading Text Here

265: Get Ready for Hot Seat Coaching: Real Solutions for Real Entrepreneurial Challenges!

In this New Year update of The Encore Entrepreneur Podcast, Lori Lyons announces exciting changes aimed at better serving midlife and encore entrepreneurs. The podcast will shift from an interview-based format to a more educational approach, featuring hot seat sessions, coaching, and audits.

Lori introduces the Midlife Business Academy (MBA) to help entrepreneurs navigate midlife business challenges. She emphasizes building a supportive community and invites listener engagement through feedback and topic suggestions. The goal is to provide actionable strategies, inspiration, and a stronger sense of community for entrepreneurs over a certain age.

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 

Connect with Lori

Check out this episode!

264: Staying Ahead of the Game with AI

Lori explores the transformative impact of artificial intelligence (AI) on business operations. Lori’s enthusiasm is evident as she discusses how AI can enhance efficiency, decision-making, and competitiveness. Key insights include practical applications such as chatbots for customer service, AI-generated content for marketing, and data analysis for strategic planning.

Lori advises entrepreneurs to start small with AI to avoid feeling overwhelmed and highlights the importance of community support and experimentation. Overall, the episode demystifies AI and encourages business owners to embrace its potential for positive transformation.

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 

Connect with Lori

Check out this episode!

263: Exploring AI and What Happens if you are Left Behind with Duff Gardner

In this episode, Lori and guest Duff Gardner explore the transformative potential of artificial intelligence (AI) for business owners. Duff shares insights on categorizing AI users, the importance of data, and setting clear goals. He introduces his “Jumpstart with AI” program, designed to help entrepreneurs integrate AI without feeling overwhelmed.

The discussion addresses common fears and misconceptions about AI, emphasizing a human-centered approach. Practical applications, such as using AI for content generation and task automation, are highlighted. The episode concludes with encouragement for business owners to thoughtfully embrace AI as a valuable tool.

Duff’s Free Gift: A CODE for the Jumpstart with AI bootcamp.

Connect with Duff:
Duff’s Website
LinkedIn: Duff Gardner
Facebook: Off My Duff
Instagram: @duffgardner
Twitter: @offmyduff
YouTube: DUFFGARDNER

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 

Connect with Lori

Check out this episode!

262: Retired and Inspired: How to Turn Your Hobbies into Cash (Without Losing Your Mind!)

In this episode of “The Encore Entrepreneur,” Lori explores the exciting opportunities retirement offers for pursuing one’s dream job. She emphasizes that retirement is a new beginning, allowing individuals to explore passions and interests that may have been sidelined during their careers.

Lori encourages listeners to identify their hobbies and skills, set clear goals, and consider starting small businesses or freelance work. She highlights the freedom and flexibility of retirement, inspiring retirees to think creatively about generating income while enjoying fulfilling activities. The episode aims to motivate retirees to turn their passions into rewarding post-career endeavors.

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 

Connect with Lori

Check out this episode!

261: Your Dream Job vs. Retirement with Dawn Fleming

In this episode of The Encore Entrepreneur podcast, Lori Lyons, a marketing strategist and coach, welcomes Don Fleming, an attorney turned alchemist and midlife reinvention expert. Don shares her journey from facing financial difficulties during the 2008 crash to relocating to Florida and eventually Iceland, where she transformed a property into a boutique hotel.

The episode emphasizes the importance of clarity, mindset, health, and community in achieving a fulfilling midlife. Don offers practical advice for overcoming obstacles and taking action towards one’s dream life, highlighting that it’s never too late to reinvent oneself and pursue new passions.

Dawn’s Free Gift: The Ultimate Insiders’ Guide to Starting Your Overseas Dream Life  (Top 10 FAQs I get about retiring abroad).

Connect with Dawn:
Dawn’s Website
Linktree: Over Seas Pats

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 

Connect with Lori

Check out this episode!

260: Why Ignoring Legal Protections Could Cost You Your Business

In this episode of “The Encore Entrepreneur,” Lori delves into the legalities of business and brand protection, building on a previous discussion with brand attorney Cheryl Hudson. Key topics include the importance of protecting intellectual property through trademarks and copyrights, the necessity of strong contracts to prevent disputes, and the role of liability insurance.

Lori advises consulting a qualified business attorney for tailored legal support and emphasizes proactive legal measures. Practical steps and real-life examples underscore the need for regular legal reviews to safeguard business interests, encouraging listeners to seek professional legal assistance.

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 

Connect with Lori

Check out this episode!

You're in the Right Place! Enjoy the Show!