THE MIDLIFE BUSINESS ACADEMY PODCAST
Business Strategies for Purposeful Growth for the Typewriter Generation!

THE MIDLIFE BUSINESS ACADEMY
Business Strategies for Purposeful Growth for the Typewriter Generation
Welcome to the Podcast!
You’re not starting from scratch — you’re starting from experience. And now it’s time to build a business that actually fits your life.
If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy.
You’re in the right place if you’ve ever asked:
- How do I grow a business that fits my life in midlife?
- What stage of the client journey am I missing in my marketing?
- How do I get more aligned, long-term clients without hustling harder?
- How can I simplify and streamline instead of constantly starting over?
- What should my website or lead magnet actually be doing for me?
- Am I charging for tasks or for transformation?
- How do I use my energy, not just effort, to attract the right clients?
- What does it mean to run a business that supports your SOUL?
Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you’ll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife.
You're in the Right Place! Enjoy the Show!

300: Welcome to the Midlife Business Academy
Midlife entrepreneurs aren't playing by the old rules – and

299: Is Your Business Evolving With You? (And What It Really Means to Build the Business of Your Dreams)
You built this business with passion, drive, and vision. But

298: Stop Reinventing – Start Re-aligning: Why Your Business Might Just Need a Tune-Up, Not a Total Tear-Down
If your go-to solution for business friction is to scrap

297: Integrity Isn’t Optional: The Golden Rule of Marketing in Midlife
In this fiery and deeply personal episode, Lori shares on

296: When Strategy Feels Off – What It Really Means
When your business strategy starts to feel heavy, awkward, or

295: The Hidden Cost of Doing It All Yourself
Think doing it all yourself is the smartest way to

294: From Scattered to Streamlined: The Power of Focused Offers
If your offers feel a little all over the place

293: Are You Running the Right Kind of Discovery Call?
If your discovery calls feel more like free coaching than

292: You Don’t Need More Clients – You Need the Right Ones
If your marketing feels like it's falling flat – or

291: The Real Value of What You Do: Pricing for Transformation, Not Time
You didn't start your business to undercharge and feel undervalued.

290: How to Choose the Right Guide for Your Next Business Stage
Ever feel like you're spinning in circles trying to figure

289: Why an Ideal Day Isn't Enough – It's Time to Design Your Ideal Week
Forget the perfect day – what if the secret to

288: The Truth About Success in Midlife: Are You Building the Life You Actually Want?
What if “having it all” isn't about doing more —

287: The Blog is Back: Why Long-Form Content Still Wins in 2025
Blogging isn't dead—it's evolving. In this episode, Lori shares why

286: The Website Mistake You Don’t Know You’re Making
Have you been treating your website like a one-and-done project?

285: Website Platforms Demystified: What to Know Before You Build
Choosing the Right Website Platform for Your Business Have you

284: Unlocking Google: Secrets to Skyrocket Your Online Visibility
Tired of chasing SEO hacks and paying for strategies you

283: Beyond the Home Page: The Hidden Power of Secondary Website Pages
Have you ever wondered why some websites guide you right

282: Your Origin Story Isn’t Just a Bio: It’s a Bridge to Your Clients
Have you ever wondered how to truly connect with your

281: Transform Your About Page: From Boring Bio to Client Magnet!
Have you ever stopped to think about whether your website's

280: From Barriers to Benefits: The Importance of an Accessible Website
Imagine making your website available to a wider audience, not

279: Top Tips to Make Your Website Shine on Mobile
Is your website missing out on sales because it doesn't

278: The Secrets to a User-Friendly Website
Is your website driving prospects away? Lori shares how to

277: New Business? You Don't Need a Website… Yet. Is a Fancy Website Really Essential or Is That Just Your Inner Procrastinator Avoiding Starting?
Are you a new business owner waiting to launch your