THE MIDLIFE BUSINESS ACADEMY PODCAST
Business Strategies for Purposeful Growth for the Typewriter Generation!
THE MIDLIFE BUSINESS ACADEMY
Business Strategies for Purposeful Growth for the Typewriter Generation
Welcome to the Podcast!
You’re not starting from scratch — you’re starting from experience. And now it’s time to build a business that actually fits your life.
If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy.
You’re in the right place if you’ve ever asked:
- How do I grow a business that fits my life in midlife?
- What stage of the client journey am I missing in my marketing?
- How do I get more aligned, long-term clients without hustling harder?
- How can I simplify and streamline instead of constantly starting over?
- What should my website or lead magnet actually be doing for me?
- Am I charging for tasks or for transformation?
- How do I use my energy, not just effort, to attract the right clients?
- What does it mean to run a business that supports your SOUL?
Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you’ll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife.
You're in the Right Place! Enjoy the Show!
310: Uplevel + Expand – Sustainable Growth for Midlife Entrepreneurs
If your business feels “fine” but not fulfilling, you might
309: Simplify First, Then Strengthen – Trim + Refine
Most midlife entrepreneurs think growth means adding more. More offers.
308: Stop Saying “I Help” – How to Speak Like the Expert You Are
How many times have you introduced yourself with “I help
307: Rewiring Success: Overcoming Blocks in Midlife Business
When your business feels heavy and overwhelming, sometimes the answer
306: How to Build a Reputation That Sells for You
In this solo episode of Midlife Business Academy, Lori explores
305: When Your Clients Do the Talking: The Power of Testimonials
Today’s clients don’t want a pitch – they want proof.
304: Social Proof That Sells: Turn Testimonials Into Clients With Ease
Still trying to convince people to work with you using
303: Overcoming Self-Doubt & Building Confidence: How Midlife Entrepreneurs Stay Consistent and Grow Online (Live Coaching)
In this Coaching episode, Lori sits down with long-time friend
302: Midlife, Marketing, and Making It Work: Why the Rules Have Changed
Still trying to build your business using strategies that don't
301: What I’ve Learned About Building a Business That Fits Your Life in Midlife
What do 300 podcast episodes teach you about business, strategy,
300: Welcome to the Midlife Business Academy
Midlife entrepreneurs aren't playing by the old rules – and
299: Is Your Business Evolving With You? (And What It Really Means to Build the Business of Your Dreams)
You built this business with passion, drive, and vision. But
298: Stop Reinventing – Start Re-aligning: Why Your Business Might Just Need a Tune-Up, Not a Total Tear-Down
If your go-to solution for business friction is to scrap
297: Integrity Isn’t Optional: The Golden Rule of Marketing in Midlife
In this fiery and deeply personal episode, Lori shares on
296: When Strategy Feels Off – What It Really Means
When your business strategy starts to feel heavy, awkward, or
295: The Hidden Cost of Doing It All Yourself
Think doing it all yourself is the smartest way to
294: From Scattered to Streamlined: The Power of Focused Offers
If your offers feel a little all over the place
293: Are You Running the Right Kind of Discovery Call?
If your discovery calls feel more like free coaching than
292: You Don’t Need More Clients – You Need the Right Ones
If your marketing feels like it's falling flat – or
291: The Real Value of What You Do: Pricing for Transformation, Not Time
You didn't start your business to undercharge and feel undervalued.
290: How to Choose the Right Guide for Your Next Business Stage
Ever feel like you're spinning in circles trying to figure
289: Why an Ideal Day Isn't Enough – It's Time to Design Your Ideal Week
Forget the perfect day – what if the secret to
288: The Truth About Success in Midlife: Are You Building the Life You Actually Want?
What if “having it all” isn't about doing more —
287: The Blog is Back: Why Long-Form Content Still Wins in 2025
Blogging isn't dead—it's evolving. In this episode, Lori shares why