THE MIDLIFE BUSINESS ACADEMY PODCAST
Business Strategies for Purposeful Growth for the Typewriter Generation!
THE MIDLIFE BUSINESS ACADEMY
Business Strategies for Purposeful Growth for the Typewriter Generation
Welcome to the Podcast!
You’re not starting from scratch — you’re starting from experience. And now it’s time to build a business that actually fits your life.
If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy.
You’re in the right place if you’ve ever asked:
- How do I grow a business that fits my life in midlife?
- What stage of the client journey am I missing in my marketing?
- How do I get more aligned, long-term clients without hustling harder?
- How can I simplify and streamline instead of constantly starting over?
- What should my website or lead magnet actually be doing for me?
- Am I charging for tasks or for transformation?
- How do I use my energy, not just effort, to attract the right clients?
- What does it mean to run a business that supports your SOUL?
Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you’ll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife.
You're in the Right Place! Enjoy the Show!
278: The Secrets to a User-Friendly Website
Is your website driving prospects away? Lori shares how to
277: New Business? You Don't Need a Website… Yet. Is a Fancy Website Really Essential or Is That Just Your Inner Procrastinator Avoiding Starting?
Are you a new business owner waiting to launch your
276: Turn Your Website Into a Client Magnet: Simple Fixes for Big Results!
Is your website home page costing you clients? In this
275: Building a Website? Here’s Who You Need.
Is the terminology confusing? Who exactly SHOULD you hire for
274: Is Your Website a Dinosaur? Is it time for a Makeover?
Is your website looking tired? Not sure if you need
273: Avoid Website Woes: Key Questions to Ask Before Hiring a Web Designer
Is your website working for you? If not, are you
272: Mastering the Art of Integrating Your Website, Social and Email Marketing
Does your website, social media and email marketing work together?
271: The Secret Sauce to Client Satisfaction: Organizing Your Business Processes
Are your processes and systems – or lack of –
270: From Leads to Loyalty: Mastering the Art of Sales and Marketing Integration
Sales and Marketing – two words that tend to bring
269: Are Your Legal and Financial Foundations Strong Enough to Support Your Business?
In this episode of “The Encore Entrepreneur,” Lori continues her
268: Build It Right: The Blueprint for Entrepreneurial Success
In this episode of “The Encore Entrepreneur” podcast, Lori introduces
267: The Power of Experience: Turning Age into an Advantage
In this episode of “The Encore Entrepreneur,” Lori tackles the
266: New Year, New Goals: Let’s Not Make It a Resolution Disaster!
In this episode of The Encore Entrepreneur podcast, Lori guides
265: Get Ready for Hot Seat Coaching: Real Solutions for Real Entrepreneurial Challenges!
In this New Year update of The Encore Entrepreneur Podcast,
264: Staying Ahead of the Game with AI
Lori explores the transformative impact of artificial intelligence (AI) on
263: Exploring AI and What Happens if you are Left Behind with Duff Gardner
In this episode, Lori and guest Duff Gardner explore the
262: Retired and Inspired: How to Turn Your Hobbies into Cash (Without Losing Your Mind!)
In this episode of “The Encore Entrepreneur,” Lori explores the
261: Your Dream Job vs. Retirement with Dawn Fleming
In this episode of The Encore Entrepreneur podcast, Lori Lyons,
260: Why Ignoring Legal Protections Could Cost You Your Business
In this episode of “The Encore Entrepreneur,” Lori delves into
259: Protecting Your Brand and Your Ass…ets with Cheryl Hodgson
In this episode of The Encore Entrepreneur Podcast, Lori’s guest
258: How to Avoid Costly Mistakes When Selecting a Credit Card Processor
In this episode, Lori delves into the intricacies of credit
257: Credit Cards – Lessons for Every Small Business Owner with Derek Chard
In this episode of “The Encore Entrepreneur,” Lori interviews Derek
256: Get Seen, Get Known: Proven Techniques for Entrepreneurs to Enhance Their Visibility
In this podcast episode, Lori emphasizes the critical importance of
255: Elevating Your Visibility While Seeing the World with Virginia Parsons
In this episode of The Encore Entrepreneur Podcast, Lori interviews