THE MIDLIFE BUSINESS ACADEMY PODCAST
Business Strategies for Purposeful Growth for the Typewriter Generation!

THE MIDLIFE BUSINESS ACADEMY
Business Strategies for Purposeful Growth for the Typewriter Generation
Welcome to the Podcast!
You’re not starting from scratch — you’re starting from experience. And now it’s time to build a business that actually fits your life.
If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy.
You’re in the right place if you’ve ever asked:
- How do I grow a business that fits my life in midlife?
- What stage of the client journey am I missing in my marketing?
- How do I get more aligned, long-term clients without hustling harder?
- How can I simplify and streamline instead of constantly starting over?
- What should my website or lead magnet actually be doing for me?
- Am I charging for tasks or for transformation?
- How do I use my energy, not just effort, to attract the right clients?
- What does it mean to run a business that supports your SOUL?
Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you’ll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife.
You're in the Right Place! Enjoy the Show!

228: The Best Strategies for Acquiring Clients Through Speaking Engagements
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227: Seduce Your Next Client from Stages with Jackie Lapin
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226: How Can You Overcome Stage Fright in Business Settings?
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225: Fight or Flight and Stagefright with Diann Alexander
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224: The Mindset of Mindset with Merri-Jo Hillaker
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223: Vulnerability: The Key Ingredient for Genuine Connection in Your Business
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222: Speaking To Sell – The 4 Stages for Growing Your Business with Kimberly Crowe
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221: Is Professionalism in the Workplace All About Appearance?
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220: Elevating Your Bottom Line with Style with Deborah Fawaz
In this podcast episode, Lori and Deborah Fawaz, a personal

219: The Most Effective Strategies for Increasing Entrepreneurial Visibility
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218: Speaking Your Value and Worth with Krista Martin
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217: Smart Money Moves for Small Business Success
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216: Transform Your Financial DNA with Robbie Mathews
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215: How Can Comedy and Improv Skills Enhance Your Business Branding? With Hersh Rephun
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214: Creating Irresistible Lead Magnets: The Key to Client Engagement
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213: Aligning Your Message to Attract Clients with Kimberly Weitkamp
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212: Show Me the Money: Tips for Making Your Business More Profitable
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211: Creating Intentional Wealth with Debra Morrison
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210: Business Building with Successful Retreats
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209: Building a Profitable Business Around Retreats with Linda Cain
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208: How ADHD Traits Benefit Entrepreneurs with Diann Wingert
In this episode of the Encore Entrepreneur podcast, Lori speaks

207: Ready to Change Your Business Direction? Here's How to Do It
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206: Raise Your Vibe with Aligned Adventures with Michelle Abraham
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205: What Can Your Human Design Type Reveal About Your Business Success?
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