If you're not getting enough clients, it's probably not your offer – it's your audience's trust level. In this episode, Lori reveals why most business owners are selling to strangers and how to bridge the “trust gap” that keeps your followers from becoming clients.
Lori reviews the TRUE framework – Trim, Refine, Uplevel, Expand – and explains how it prepares your business for the client journey. She breaks down the four stages of business growth (“Figure It Out,” “Work It Out,” “Rock It Out,” and “Boss It Out”) and shows why most entrepreneurs overbuild for the stage they're not yet in.
You'll learn how to align your message, content, and offers to the stage you're actually in – and how mapping your client journey from stranger to advocate makes marketing feel effortless and human again.
What You'll Learn
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Why most business owners are unknowingly selling to strangers – and how to fix it
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What the Trust Gap is and why it keeps your audience from buying
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The four stages of business growth: Figure It Out, Work It Out, Rock It Out, and Boss It Out
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How the TRUE framework (Trim, Refine, Uplevel, Expand) prepares your business for growth
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The difference between visibility and readiness – and why engagement doesn't equal conversion
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How to map your client journey so your marketing feels natural, aligned, and human again
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The key mindset shift that helps midlife business owners sell with confidence and ease
If your business feels ‘too full' but not fully aligned, let's talk.
Book a Profitable Path Alignment Call and I'll help you identify what to trim, what to refine, and what to elevate so you can expand sustainably – on your terms.