Podcast

242: From Burnout to Brilliance: The Power of Energetic Awareness in Entrepreneurship

In this episode of “The Encore Entrepreneur,” Lori delves into the concept of energetic boundaries and their impact on business growth. Drawing from personal experiences, Lori discusses the importance of managing energy, setting boundaries to avoid burnout, and recognizing energy drains. Practical tips include journaling to identify energy-depleting situations and meditating to clear negative energy. […]

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241: The Energy of Your Business with Liz Bull

In this episode of The Encore Entrepreneur Podcast, Lori Lyons, a marketing strategist and coach, welcomes Liz Bull, a medical intuitive, coach, and author. Liz shares her innovative approach to diet-free weight loss and energy testing, emphasizing the importance of understanding individual nutritional needs through muscle testing (applied kinesiology). The discussion explores how Liz helps

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240: From Thoughts to Reality: How to Use the Law of Attraction to Build Your Business

In this episode of “The Encore Entrepreneur,” Lori delves into the Law of Attraction and its application in business. They explain how focusing on positive thoughts and emotions can attract favorable outcomes, clients, and opportunities. Key strategies discussed include visualization of success, setting clear intentions, maintaining a positive mindset, and practicing daily gratitude. Lori emphasizes

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239: Using Your Inner Guidance to Scale Your Business with Eva Gregory

In this episode of “The Encore Entrepreneur” and “Make Your Marketing Simple” Facebook group,  Lori interviews Eva Gregory, a coach who aids spiritual entrepreneurs in scaling their businesses with high-ticket offers. Eva recounts her transition from IBM to entrepreneurship, emphasizing the importance of mindset and the law of attraction. She discusses overcoming business challenges, the

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238: From Jousting to Lists… the Journey to Entrepreneur with Michael Neeley

In this episode, Lori welcomes guest Michael Neeley, who shares his inspiring journey from professional actor and jouster to successful coach and podcaster. Lori reflects on their initial meetings at events like the New Media Summit and the Marketers Cruise, humorously recounting her first impression of Michael. Michael discusses his acting background, transition into coaching,

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237: Do I Have What it Takes?

In this episode, Lori explores the decision-making process for midlife and older individuals contemplating employment versus starting a business. Emphasizing internal qualities over external factors, the speaker highlights resilience, adaptability, self-motivation, confidence, and emotional intelligence as crucial traits for successful entrepreneurship. Lori encourages personal reflection and growth, offering practical advice for aspiring entrepreneurs to assess

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235: Standing Out From the Crowd

In this episode, Lori delves into effective marketing strategies for business owners and entrepreneurs, particularly those who struggle with attracting new clients and dislike marketing. Emphasizing the importance of a strong, client-centric website, Lori also highlights leveraging social media, building an email list, and networking. Lori talks about offering value through workshops, webinars, and the

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234: Building a Sales Pipeline with Gerard Carpenter

In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Gerard Carpenter, who shares his extensive background in accounting and project management. Gerard discusses the challenges solopreneurs face, emphasizing the importance of having a clear vision, understanding target audiences, and differentiating offerings. Gerard highlights common pitfalls like pricing strategies and the need for more

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232: Building a Brick and Morter Business with Sondra Falk

In this episode of The Encore Entrepreneur Podcast, Lori chats with Sondra Falk, owner of Sondra Falk Couture, a custom couture ladies’ apparel fashion designer. Sondra shares insights into her unique business, emphasizing the importance of fit and personal investment in custom-made garments over off-the-rack clothing. She discusses her transition from a home-based business to

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231: From Ageism to Empowerment: Transforming the Narrative for Midlife Women with Sara Hart

In this episode of The Encore Entrepreneur Podcast, Lori speaks with Sara Hart, founder of Prime Spark, about ageism and women’s empowerment for those over 55. Part of the “Encore Stories” series, the episode highlights Sara’s journey from corporate life to advocating for older women. They discuss societal perceptions of aging, personal experiences with ageism,

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