Podcast

253: Picture Perfect: Elevate Your Brand with Stunning Photography

Branding, Marketing and Messaging, Podcast /

Today Lori talks about the pivotal role of professional photography in enhancing a business’s online presence. She emphasizes that high-quality images are crucial for brand perception in the digital age. Lori provides guidance on selecting a photographer who aligns with your brand, discusses various photography types like headshots, lifestyle, and branding photos, and offers practical […]

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252: Say Cheese! Why Your Headshot Might Be More Important Than You Think with Mo Lima

Branding, Marketing and Messaging, Podcast /

In this episode of “Encore Entrepreneur,” host Lori chats with Mo Lima, owner of Mo Lima Photography, about the significance of professional photography for personal branding. Mo shares her journey into photography, emphasizing her focus on empowering women through portrait work. They discuss the importance of cohesive brand photography, offering tips on lighting, makeup, and

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251: Unleash Your Inner Champion: Transform Your Mindset and Elevate Your Business

Podcast /

In this episode of the Encore Entrepreneur podcast, Lori talks about the concept of developing a “champion mindset” in business. She differentiates between a champion mindset and being a high performer, emphasizing the importance of setting ambitious goals, embracing lifelong learning, and cultivating self-discipline. Lori shares personal anecdotes and encourages listeners to reflect on their

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250: From Dunking to Dreaming: How Dre Baldwin Built a Brand Beyond Basketball

Podcast /

Today Lori welcomes Dre Baldwin, a former professional basketball player turned entrepreneur. Dre shares his journey from navigating the competitive sports world to building a successful business. Dre highlights the importance of mindset, resilience, and personal development, drawing parallels between his athletic and entrepreneurial experiences. He discusses leveraging platforms like YouTube to build his brand

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249: Repurposing Content: Because Who Has Time to Create New Stuff?

Podcast /

In this episode of The Encore Entrepreneur Podcast, Lori delves into the art of repurposing content for business owners. She explains how transforming a single piece of content, like a podcast episode, into multiple formats can save time, boost visibility, reinforce brand messaging, enhance SEO, and cater to different learning styles. Lori outlines ten effective

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248: Content Creation: Why You Don’t Need a New Idea Every Day (Seriously!) with Monica Miller

Marketing and Messaging, Podcast /

Lori welcomes content guide and writer Monica Miller in this episode of The Encore Entrepreneur. They discuss effective content creation strategies for new entrepreneurs. Monica emphasizes the importance of crafting meaningful marketing messages and maintaining consistency in posting. She shares her approach to repurposing existing content to maximize its impact and advises focusing on one

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247: Why Did the Coach Cross the Road? To Find Their Coaching Style, of Course! with Liz Bloch

Podcast /

In this episode of “The Encore Entrepreneur” podcast, Lori welcomes Liz Bloch, founder of LBE Fundamentals. Liz, who helps coaches monetize their online businesses, shares her journey from corporate program management to coaching. They discuss the challenges new coaches face, emphasizing the importance of mindset and avoiding cookie-cutter approaches. Liz highlights the need for personalized

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246: The Best Strategies to Supercharge Your LinkedIn Presence!

Podcast, Social Media /

In this episode of “The Encore Entrepreneur,” Lori Lyons shares unique strategies for maximizing LinkedIn’s potential for business growth. Building on insights from LinkedIn expert Rachel Simmons, Lori offers over ten tips, including leveraging native video, creating custom URLs, utilizing built-in analytics, and engaging in LinkedIn groups. She emphasizes the importance of personal connections, optimizing

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245: LinkedIn is Not a Scary Place to Grow Your Business with Rachel Simon

Podcast, Social Media /

In this episode of “The Encore Entrepreneur,” Lori’s guest is Rachel Simon, founder of Connect the Dots Digital. They explore LinkedIn optimization for small business owners and solopreneurs. Rachel shares her expertise on enhancing LinkedIn profiles, emphasizing the importance of personal profiles, effective headlines, and company pages. She addresses common challenges like time constraints and

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244: Elevate Your Brand: Ten Ways to Use Podcasting to Attract More Clients

Podcast /

In this episode of “The Encore Entrepreneur,” Lori shares insights on growing a business through podcasting without relying on sponsorships. Drawing from over two and a half years of experience and 250 episodes, the host outlines ten strategies, including showcasing expertise, building personal connections, driving website traffic, promoting products naturally, collaborating with experts, repurposing content,

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