Podcast

290: How to Choose the Right Guide for Your Next Business Stage

Ever feel like you’re spinning in circles trying to figure out what kind of support your business actually needs? You’re not alone – and no, more Googling isn’t the answer. In this episode, we break down the often – confused roles of coaches, consultants, service providers, and masterminds using a refreshingly simple fishing analogy that […]

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289: Why an Ideal Day Isn’t Enough – It’s Time to Design Your Ideal Week

Forget the perfect day – what if the secret to a lasting, joy-filled business is designing your ideal perfect week instead? In this episode of The Encore Entrepreneur, Lori challenges the classic “perfect day” exercise and introduces a more flexible, empowering approach: mapping out a week that truly works. Lori shares why planning around your

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288: The Truth About Success in Midlife: Are You Building the Life You Actually Want?

What if “having it all” isn’t about doing more — but about wanting less of what doesn’t matter? In this episode of The Encore Entrepreneur, Lori challenges the old definitions of success and invites listeners to think deeply about what they truly want in this season of life. It’s not about chasing the next big

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287: The Blog is Back: Why Long-Form Content Still Wins in 2025

Blogging isn’t dead—it’s evolving. In this episode, Lori shares why blogging still matters in 2025 and how one strong post can become the foundation for all your marketing. From improving visibility on Google to building trust with potential clients, blogging offers long-term benefits that social media posts just can’t match. You’ll learn why depth is

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284: Unlocking Google: Secrets to Skyrocket Your Online Visibility

Tired of chasing SEO hacks and paying for strategies you don’t understand?In this episode of The Encore Entrepreneur, Lori Lyons breaks it all down — no jargon, no overwhelm. Lori redefines what SEO really means today: relevance, trust, authority, and a seamless user experience. And with Google’s latest AI update (hello, SGE!), she explains how

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283: Beyond the Home Page: The Hidden Power of Secondary Website Pages

Have you ever wondered why some websites guide you right to what you need, while others leave you feeling lost? Welcome to “The Encore Entrepreneur,” where Lori reveals the power of secondary pages. In this episode, Lori shares strategies and tactics for the often-overlooked elements of a successful website, like services, FAQs, testimonials, thank you

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281: Transform Your About Page: From Boring Bio to Client Magnet!

Have you ever stopped to think about whether your website’s “About” page is really working for you? In today’s episode, Lori has some eye-opening insights on how to turn this often-neglected section into a powerful tool for connecting with your audience. She believes that an “About” page should do more than just list your accomplishments;

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