Podcast

Have you been treating your website like a one-and-done project? In this final episode of the website series, Lori wraps things up with a powerful reminder: your website isn’t a static brochure. It’s a living, evolving part of your business — and when used strategically, it can become your most valuable marketing asset. Lori walks […]

Choosing the Right Website Platform for Your Business Have you ever felt overwhelmed by all the website platform options out there, and wondered which one is actually right for your business? In this episode, Lori cuts through the noise to help you make a smart, strategic decision when it comes to building or rebuilding your

Tired of chasing SEO hacks and paying for strategies you don’t understand?In this episode of The Encore Entrepreneur, Lori Lyons breaks it all down — no jargon, no overwhelm. Lori redefines what SEO really means today: relevance, trust, authority, and a seamless user experience. And with Google’s latest AI update (hello, SGE!), she explains how

Have you ever wondered why some websites guide you right to what you need, while others leave you feeling lost? Welcome to “The Encore Entrepreneur,” where Lori reveals the power of secondary pages. In this episode, Lori shares strategies and tactics for the often-overlooked elements of a successful website, like services, FAQs, testimonials, thank you

Have you ever wondered how to truly connect with your audience and stand out in a crowded market? In today’s episode, Lori dives into one of the most powerful tools you have — your Origin Story. But this isn’t just any story — it’s the story that shows your clients who you are, what you’ve

Have you ever stopped to think about whether your website’s “About” page is really working for you? In today’s episode, Lori has some eye-opening insights on how to turn this often-neglected section into a powerful tool for connecting with your audience. She believes that an “About” page should do more than just list your accomplishments;

Imagine making your website available to a wider audience, not just because it’s the right thing to do, but because it can transform your business. In this episode, Lori explores the often-overlooked world of ADA compliance for websites, a crucial topic for small business owners.  Lori explains the importance of making websites accessible to all

Is your website missing out on sales because it doesn’t look great on a smartphone? In this episode, Lori dives into why making your site mobile-friendly is crucial for your business’s success. With over half of all web traffic coming from mobile devices, having a site that works well on phones isn’t just a nice-to-have

Is your website driving prospects away? Lori shares how to enhance your website for better customer engagement and more leads without a full redesign. She emphasizes the basics of a great website, such as fast loading times and mobile compatibility, as people expect quick access and smooth navigation on any device. Lori highlights the importance

Are you a new business owner waiting to launch your business until you have the “perfect” website? This episode is just for you! Lori addresses the belief that new business owners need a “fancy, expensive” website to start their businesses. She advises against investing in an elaborate site initially, advocating instead for a simple one-page