Podcast

In this podcast episode, Lori Lyons interviews guest Francesca Beate about the power of storytelling in business. They discuss techniques for uncovering and sharing personal stories, such as journaling prompts and focusing on specific details. Francesca emphasizes the importance of humor and relatability in storytelling, as well as the need to make stories relevant and …

Re-Writing Your Life (and Business) With Stories with Francesa Peppiatt Read More »

Do you struggle with implementing and maintaining systems and processes in your business? You’re not alone. In this podcast episode, the speaker shares valuable insights on the importance of having systems, processes, procedures, and strategies in place for businesses. They discuss the differences between these terms and provide practical examples of how to implement them …

Systems and Processes – Oh My! Read More »

In this podcast episode, Lori Lyons welcomes Crystal Springer, a systems and process expert, to discuss the importance of leveraging tools and expertise to optimize business processes. They emphasize the benefits of using tools like calendars and forms to streamline tasks and gather information from clients. Crystal shares her expertise in customizing and tailoring tools …

The Beauty of Automation and How It Can Exponentially Expand Your Business with Crystal Springer Read More »

Are you an older entrepreneur struggling to find your place in the corporate world? Do you feel like your age and experience are working against you? In this episode of the Encore Entrepreneur Podcast, Catharine O’Leary, founder of the Ideal Client Academy, shares her personal experience of being made redundant at the age of 50 …

The Entitlement of Ageism with Catharine O’Leary Read More »

Have you ever considered incorporating spirituality into your business? In this episode of “The Encore Entrepreneur” podcast, Lori explores the relationship between spirituality and religion in the context of business. She talks about the differences between the two and how they can coexist, as well as the potential conflicts that may arise. The most valuable …

The Spiritual Decision – Is Being A Spiritual Business For You? Read More »

In this podcast episode, Lori and Jess Reidell discuss the importance of trusting one’s intuition and the pushback that can come from others when it comes to following one’s own instincts. Jess emphasizes the significance of personal sovereignty and listening to one’s inner voice. They also talk about the difference between fear and intuition, the …

The Spiritual Side of Selling with Jess Reidell Read More »

Have you ever wondered how successful businesses create their unique brand identity? In this episode of “The Encore Entrepreneur,” Lori  introduces the concept of a character diamond, a framework used in branding to identify key traits of a person or company. The character diamond is a useful tool for developing a brand with dimension and …

Building Your Branding Secret Weapon Read More »

In this podcast episode, Lori and Stacey Ruth discuss the importance of leadership skills, personal branding, and strategy in building a successful business brand. They emphasize the need for individuals to identify their personal values, goals, and voice to create a strong personal brand that aligns with their business goals. Stacey offers insights into the …

Branding Secrets for Your New (Or Changing) Business with Stacey Ruth Read More »

In this podcast episode, Lori discusses the different Google services that business owners can use to promote their business. It highlights Google My Business as a free and effective way for local service providers to promote their business, while cautioning that Google Ads can be costly if not used correctly. She also mention Google Analytics, …

Google Fun – How Using Free (Mostly) Google Tools Can Serve Your Business Read More »

In this episode of the Encore Entrepreneur podcast,  Lori interviews Ray O’Daniel, a digital marketer and owner of a software as a service company that helps small businesses acquire new customers through automation. They discuss the importance of having a Google My Business listing and being listed on multiple search databases and directories, as well …

Ray O’Daniel Uses the “T” Word to Bring In Clients Read More »