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Ever feel like you’re spinning in circles trying to figure out what kind of support your business actually needs? You’re not alone – and no, more Googling isn’t the answer. In this episode, we break down the often – confused roles of coaches, consultants, service providers, and masterminds using a refreshingly simple fishing analogy that […]

Forget the perfect day – what if the secret to a lasting, joy-filled business is designing your ideal perfect week instead? In this episode of The Encore Entrepreneur, Lori challenges the classic “perfect day” exercise and introduces a more flexible, empowering approach: mapping out a week that truly works. Lori shares why planning around your

What if “having it all” isn’t about doing more — but about wanting less of what doesn’t matter? In this episode of The Encore Entrepreneur, Lori challenges the old definitions of success and invites listeners to think deeply about what they truly want in this season of life. It’s not about chasing the next big

Have you been treating your website like a one-and-done project? In this final episode of the website series, Lori wraps things up with a powerful reminder: your website isn’t a static brochure. It’s a living, evolving part of your business — and when used strategically, it can become your most valuable marketing asset. Lori walks

Choosing the Right Website Platform for Your Business Have you ever felt overwhelmed by all the website platform options out there, and wondered which one is actually right for your business? In this episode, Lori cuts through the noise to help you make a smart, strategic decision when it comes to building or rebuilding your

Tired of chasing SEO hacks and paying for strategies you don’t understand?In this episode of The Encore Entrepreneur, Lori Lyons breaks it all down — no jargon, no overwhelm. Lori redefines what SEO really means today: relevance, trust, authority, and a seamless user experience. And with Google’s latest AI update (hello, SGE!), she explains how

Have you ever wondered why some websites guide you right to what you need, while others leave you feeling lost? Welcome to “The Encore Entrepreneur,” where Lori reveals the power of secondary pages. In this episode, Lori shares strategies and tactics for the often-overlooked elements of a successful website, like services, FAQs, testimonials, thank you

Have you ever wondered how to truly connect with your audience and stand out in a crowded market? In today’s episode, Lori dives into one of the most powerful tools you have — your Origin Story. But this isn’t just any story — it’s the story that shows your clients who you are, what you’ve

Have you ever stopped to think about whether your website’s “About” page is really working for you? In today’s episode, Lori has some eye-opening insights on how to turn this often-neglected section into a powerful tool for connecting with your audience. She believes that an “About” page should do more than just list your accomplishments;