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277: New Business? You Don’t Need a Website… Yet. Is a Fancy Website Really Essential or Is That Just Your Inner Procrastinator Avoiding Starting?

Are you a new business owner waiting to launch your business until you have the “perfect” website? This episode is just for you! Lori addresses the belief that new business owners need a “fancy, expensive” website to start their businesses. She advises against investing in an elaborate site initially, advocating instead for a simple one-page

277: New Business? You Don’t Need a Website… Yet. Is a Fancy Website Really Essential or Is That Just Your Inner Procrastinator Avoiding Starting? Read More »

276: Turn Your Website Into a Client Magnet: Simple Fixes for Big Results!

Is your website home page costing you clients? In this episode,  Lori talks about optimizing website homepages to attract and convert ideal clients without a complete overhaul. She identifies common pitfalls and outlines five essential elements for an effective homepage: a clear and compelling headline, a strong call to action, social proof, easy navigation, and

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275: Building a Website? Here’s Who You Need.

Is the terminology confusing? Who exactly SHOULD you hire for your website work?  Lori explains the distinct roles of website developers, website designers, and graphic designers to help business owners make informed hiring decisions for their website projects. Today’s episode highlights that website developers handle technical aspects like coding and security, website designers focus on

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273: Avoid Website Woes: Key Questions to Ask Before Hiring a Web Designer

Is your website working for you? If not, are you looking for a website design company? What do you need to know and what are the questions you should ask to get the best website for your company? Today, Lori provides essential guidance for business owners on hiring a web design company. She emphasizes the

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272: Mastering the Art of Integrating Your Website, Social and Email Marketing

Does your website, social media and email marketing work together? Are they a team? In today’s episode, Lori talks about integrating a business’s website, social media, and email marketing to create a cohesive marketing strategy. She emphasizes treating these elements as interconnected to enhance engagement, build trust, and nurture leads. She discusses the importance of

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271: The Secret Sauce to Client Satisfaction: Organizing Your Business Processes

Are your processes and systems – or lack of – holding back your business? Today Lori discusses the importance of establishing robust business processes and systems as part of her “Building a Strong Foundation” series. Lori emphasizes that well-organized processes enhance client experiences, reduce decision fatigue, and enable business scalability. She highlights tools like CRM

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270: From Leads to Loyalty: Mastering the Art of Sales and Marketing Integration

Sales and Marketing – two words that tend to bring out the dread in business owners! Let’s make it simple for you! Today, Lori explores the critical relationship between sales and marketing in building a strong business foundation. She explains that marketing attracts the right clients, while sales convert them into paying customers. Lori provides

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