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In this solo episode of Midlife Business Academy, Lori explores how your reputation can become the most powerful marketing system in your business. You can’t buy credibility – you build it. Every testimonial, review, and result you share tells your audience, “You can trust me.” Reputation isn’t just something you have; it’s something you shape. […]

Still trying to convince people to work with you using words alone? There’s an easier way—and it starts with proof. In this solo episode of Midlife Business Academy, Lori breaks down the power of social proof. Social proof is your quiet salesperson that builds credibility before you ever get on a call. You’ll learn how

Still trying to build your business using strategies that don’t feel quite right anymore? You’re not alone – and you’re not doing it wrong. The rules have changed, especially if you’re building a business in midlife. In this episode of Midlife Business Academy, we’re throwing out the outdated playbook and exploring what really works when

What do 300 podcast episodes teach you about business, strategy, mindset, and what really matters when you’re building something meaningful in midlife? In this kickoff to the next season of the Midlife Business Academy, I’m pulling back the curtain on the ten biggest lessons I’ve learned from three hundred episodes – lessons about clarity, energy,

Midlife entrepreneurs aren’t playing by the old rules – and your business strategy shouldn’t either. In this milestone episode, The Encore Entrepreneur officially becomes The Midlife Business Academy – a podcast designed specifically for business owners in their 50s, 60s and beyond who are building smart, sustainable, purpose-driven businesses that fit their lives now. Why

You built this business with passion, drive, and vision. But if that vision doesn’t quite fit anymore, you’re not alone – and you’re not failing. You’re evolving. In this powerful episode, Lori shares what it really means to build the business of your dreams – especially in midlife. She talks about how life changes like

In this fiery and deeply personal episode, Lori shares on what’s really going on behind the scenes in the world of online business – and she doesn’t hold back. From sneaky email signups and fake spam reports to the rise of “Visibility Vultures” who dazzle online but create chaos offline, Lori shares what it truly

Think doing it all yourself is the smartest way to save money and stay in control? Think again. In this episode of The Encore Entrepreneur, we’re unpacking the hidden costs of DIY business building – especially for midlife entrepreneurs who are ready for more ease, income, and impact. You’ll discover how doing everything on your

If your offers feel a little all over the place – and your sales feel the same – you’re not alone. In this episode of The Encore Entrepreneur, we’re talking about why too many offers often lead to confusion, not conversion. You’ll learn why simplifying what you sell isn’t limiting – it’s liberating. We also