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276: Turn Your Website Into a Client Magnet: Simple Fixes for Big Results!

Is your website home page costing you clients? In this episode,  Lori talks about optimizing website homepages to attract and convert ideal clients without a complete overhaul. She identifies common pitfalls and outlines five essential elements for an effective homepage: a clear and compelling headline, a strong call to action, social proof, easy navigation, and […]

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275: Building a Website? Here’s Who You Need.

Is the terminology confusing? Who exactly SHOULD you hire for your website work?  Lori explains the distinct roles of website developers, website designers, and graphic designers to help business owners make informed hiring decisions for their website projects. Today’s episode highlights that website developers handle technical aspects like coding and security, website designers focus on

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273: Avoid Website Woes: Key Questions to Ask Before Hiring a Web Designer

Is your website working for you? If not, are you looking for a website design company? What do you need to know and what are the questions you should ask to get the best website for your company? Today, Lori provides essential guidance for business owners on hiring a web design company. She emphasizes the

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272: Mastering the Art of Integrating Your Website, Social and Email Marketing

Does your website, social media and email marketing work together? Are they a team? In today’s episode, Lori talks about integrating a business’s website, social media, and email marketing to create a cohesive marketing strategy. She emphasizes treating these elements as interconnected to enhance engagement, build trust, and nurture leads. She discusses the importance of

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271: The Secret Sauce to Client Satisfaction: Organizing Your Business Processes

Are your processes and systems – or lack of – holding back your business? Today Lori discusses the importance of establishing robust business processes and systems as part of her “Building a Strong Foundation” series. Lori emphasizes that well-organized processes enhance client experiences, reduce decision fatigue, and enable business scalability. She highlights tools like CRM

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270: From Leads to Loyalty: Mastering the Art of Sales and Marketing Integration

Sales and Marketing – two words that tend to bring out the dread in business owners! Let’s make it simple for you! Today, Lori explores the critical relationship between sales and marketing in building a strong business foundation. She explains that marketing attracts the right clients, while sales convert them into paying customers. Lori provides

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269: Are Your Legal and Financial Foundations Strong Enough to Support Your Business?

In this episode of “The Encore Entrepreneur,” Lori continues her “Building a Strong Foundation” series, focusing on the critical legal and financial aspects of running a business. Lori emphasizes the importance of choosing the right business structure, such as sole proprietorship, LLC, S Corp, or C Corp, to protect personal assets and ensure compliance. She

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268: Build It Right: The Blueprint for Entrepreneurial Success

In this episode of “The Encore Entrepreneur” podcast, Lori introduces a new series titled “Building a Strong Foundation: The Cornerstones of a Thriving Business.” Lori discusses the essential elements for a solid business foundation, emphasizing legal protections, financial stability, marketing clarity, sales systems, and operational processes. She shares actionable strategies for evaluating and strengthening these

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