Your reputation is one of your most important business tools. You can’t buy credibility – you build it. Every testimonial, review, and result you share tells your audience, “You can trust me.” Reputation isn’t just something you have; it’s something you shape. When you manage it intentionally, it pre-sells your value, attracts ideal clients, and […]
306: How to Build a Reputation That Sells for You Read More »
Still trying to convince people to work with you using words alone? There’s an easier way—and it starts with proof. In this solo episode of Midlife Business Academy, Lori breaks down the power of social proof. Social proof is your quiet salesperson that builds credibility before you ever get on a call. You’ll learn how
304: Social Proof That Sells: Turn Testimonials Into Clients With Ease Read More »
Still trying to build your business using strategies that don’t feel quite right anymore? You’re not alone – and you’re not doing it wrong. The rules have changed, especially if you’re building a business in midlife. In this episode of Midlife Business Academy, we’re throwing out the outdated playbook and exploring what really works when
302: Midlife, Marketing, and Making It Work: Why the Rules Have Changed Read More »
What do 300 podcast episodes teach you about business, strategy, mindset, and what really matters when you’re building something meaningful in midlife? In this kickoff to the next season of the Midlife Business Academy, I’m pulling back the curtain on the ten biggest lessons I’ve learned from three hundred episodes – lessons about clarity, energy,
301: What I’ve Learned About Building a Business That Fits Your Life in Midlife Read More »
Midlife entrepreneurs aren’t playing by the old rules – and your business strategy shouldn’t either. In this milestone episode, The Encore Entrepreneur officially becomes The Midlife Business Academy – a podcast designed specifically for business owners in their 50s, 60s and beyond who are building smart, sustainable, purpose-driven businesses that fit their lives now. Why
300: Welcome to the Midlife Business Academy Read More »
You built this business with passion, drive, and vision. But if that vision doesn’t quite fit anymore, you’re not alone – and you’re not failing. You’re evolving. In this powerful episode, Lori shares what it really means to build the business of your dreams – especially in midlife. She talks about how life changes like
In this fiery and deeply personal episode, Lori shares on what’s really going on behind the scenes in the world of online business – and she doesn’t hold back. From sneaky email signups and fake spam reports to the rise of “Visibility Vultures” who dazzle online but create chaos offline, Lori shares what it truly
297: Integrity Isn’t Optional: The Golden Rule of Marketing in Midlife Read More »
When your business strategy starts to feel heavy, awkward, or just plain “off,” it’s easy to assume you’re burned out or losing your edge. But what if the real problem isn’t you – it’s that your strategy hasn’t evolved with you? In this episode of The Encore Entrepreneur, Lori explores why proven formulas can suddenly
296: When Strategy Feels Off – What It Really Means Read More »
Think doing it all yourself is the smartest way to save money and stay in control? Think again. In this episode of The Encore Entrepreneur, we’re unpacking the hidden costs of DIY business building – especially for midlife entrepreneurs who are ready for more ease, income, and impact. You’ll discover how doing everything on your
295: The Hidden Cost of Doing It All Yourself Read More »
If your offers feel a little all over the place – and your sales feel the same – you’re not alone. In this episode of The Encore Entrepreneur, we’re talking about why too many offers often lead to confusion, not conversion. You’ll learn why simplifying what you sell isn’t limiting – it’s liberating. We also
294: From Scattered to Streamlined: The Power of Focused Offers Read More »
