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256: Get Seen, Get Known: Proven Techniques for Entrepreneurs to Enhance Their Visibility

In this podcast episode, Lori emphasizes the critical importance of visibility for entrepreneurs in the digital age. She discusses how a strong online presence can attract clients, establish credibility, and differentiate businesses from competitors. Lori shares practical strategies for enhancing visibility, including optimizing websites, engaging on social media, creating valuable content, and building relationships through […]

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255: Elevating Your Visibility While Seeing the World with Virginia Parsons

In this episode of The Encore Entrepreneur Podcast, Lori interviews Virginia Parsons, a visibility expert and owner of Media Spotlight Marketing. Virginia shares her journey from clinical hypnotherapy to digital marketing, emphasizing the importance of strategic visibility for entrepreneurs. She discusses her unique lifestyle of running a business while traveling the U.S. in a 40-foot

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254: From Sparkly Pants to Business Plans: The Transformation of Molly Mahoney

In this episode of The Encore Entrepreneur: The Encore Stories Edition, Lori welcomes Molly Mahoney, founder of The Prepared Performer. Molly shares her journey from Broadway performer to business coach and content creator. She discusses her transition from musical theater, including performing in shows like Chitty Chitty Bang Bang, to teaching and coaching. Molly explains

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253: Picture Perfect: Elevate Your Brand with Stunning Photography

Today Lori talks about the pivotal role of professional photography in enhancing a business’s online presence. She emphasizes that high-quality images are crucial for brand perception in the digital age. Lori provides guidance on selecting a photographer who aligns with your brand, discusses various photography types like headshots, lifestyle, and branding photos, and offers practical

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252: Say Cheese! Why Your Headshot Might Be More Important Than You Think with Mo Lima

In this episode of “Encore Entrepreneur,” host Lori chats with Mo Lima, owner of Mo Lima Photography, about the significance of professional photography for personal branding. Mo shares her journey into photography, emphasizing her focus on empowering women through portrait work. They discuss the importance of cohesive brand photography, offering tips on lighting, makeup, and

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251: Unleash Your Inner Champion: Transform Your Mindset and Elevate Your Business

In this episode of the Encore Entrepreneur podcast, Lori talks about the concept of developing a “champion mindset” in business. She differentiates between a champion mindset and being a high performer, emphasizing the importance of setting ambitious goals, embracing lifelong learning, and cultivating self-discipline. Lori shares personal anecdotes and encourages listeners to reflect on their

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250: From Dunking to Dreaming: How Dre Baldwin Built a Brand Beyond Basketball

Today Lori welcomes Dre Baldwin, a former professional basketball player turned entrepreneur. Dre shares his journey from navigating the competitive sports world to building a successful business. Dre highlights the importance of mindset, resilience, and personal development, drawing parallels between his athletic and entrepreneurial experiences. He discusses leveraging platforms like YouTube to build his brand

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249: Repurposing Content: Because Who Has Time to Create New Stuff?

In this episode of The Encore Entrepreneur Podcast, Lori delves into the art of repurposing content for business owners. She explains how transforming a single piece of content, like a podcast episode, into multiple formats can save time, boost visibility, reinforce brand messaging, enhance SEO, and cater to different learning styles. Lori outlines ten effective

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248: Content Creation: Why You Don’t Need a New Idea Every Day (Seriously!) with Monica Miller

Lori welcomes content guide and writer Monica Miller in this episode of The Encore Entrepreneur. They discuss effective content creation strategies for new entrepreneurs. Monica emphasizes the importance of crafting meaningful marketing messages and maintaining consistency in posting. She shares her approach to repurposing existing content to maximize its impact and advises focusing on one

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247: Why Did the Coach Cross the Road? To Find Their Coaching Style, of Course! with Liz Bloch

In this episode of “The Encore Entrepreneur” podcast, Lori welcomes Liz Bloch, founder of LBE Fundamentals. Liz, who helps coaches monetize their online businesses, shares her journey from corporate program management to coaching. They discuss the challenges new coaches face, emphasizing the importance of mindset and avoiding cookie-cutter approaches. Liz highlights the need for personalized

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