In this fun episode, Lori discusses the importance of being “bodacious” in business. She encourages entrepreneurs to learn from their failures, create unique customer experiences, and establish themselves as thought leaders.
Lori also suggests offering outrageous guarantees, using gamification to incentivize clients, and partnering with unusual collaborators. She cites examples of successful businesses and campaigns, including Old Spice’s rebranding, GoPro’s partnership with Red Bull, and the Ice Bucket Challenge.
Lori invites listeners to join her private Facebook group and subscribe to the podcast.
Private FB Group – Make Your Marketing Simple