The Encore Entrepreneur

221: Is Professionalism in the Workplace All About Appearance?

Branding, Podcast, Visibility /

In this episode of “The Encore Entrepreneur,” Lori delves into the significance of professionalism, appearance, and confidence in the workplace. She explores generational differences, noting that older generations often link professional attire with respect and credibility, while younger generations value individuality and comfort. Lori underscores the importance of aligning one’s appearance with the expectations of […]

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220: Elevating Your Bottom Line with Style with Deborah Fawaz

Branding, Podcast, Visibility /

In this podcast episode, Lori and Deborah Fawaz, a personal stylist and makeup artist, delve into the significance of appearance, color analysis, makeup, and clothing choices. Lori underscores the impact of first impressions, while Deborah explains color analysis and its role in selecting suitable clothing and makeup. They discuss the importance of makeup for professional

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219: The Most Effective Strategies for Increasing Entrepreneurial Visibility

Podcast, Visibility /

In this episode, Lori underscores the importance of visibility for entrepreneurs and explores various strategies to achieve it. She highlights the benefits of being active on social media, in-person stages, and virtual stages. Practical tips are provided for succeeding on virtual stages, such as using good equipment and engaging effectively with the audience. Lori also

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218: Speaking Your Value and Worth with Krista Martin

Podcast, Visibility /

In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Krista Martin to discuss the strategic use of speaking to grow a business. Krista emphasizes the importance of leveraging speaking engagements to position oneself as an authority, create quick income leaps, and attract committed clients. They explore challenges women face in valuing their expertise

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217: Smart Money Moves for Small Business Success

Podcast /

In this episode, Lori dives into the crucial topic of money management—vital for both new entrepreneurs and seasoned business owners. Managing your business finances goes beyond basic bookkeeping; it’s about making strategic decisions that foster long-term stability and growth. Lori talks about the top ten financial habits that successful entrepreneurs swear by. From crafting a

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216: Transform Your Financial DNA with Robbie Mathews

Podcast /

In this episode of the Encore Entrepreneur Podcast, Lori welcomes financial transformation strategist Robbie Mathews. Robbie discusses the critical need for Americans to improve their financial habits, noting that over 50% have less than $1000 saved. She emphasizes understanding spending habits, setting financial goals, and distinguishing between needs and wants. Robbie shares personal strategies for

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215: How Can Comedy and Improv Skills Enhance Your Business Branding? With Hersh Rephun

Podcast /

In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh’s diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging. Hersh emphasizes the importance of humor and improv skills in business, explaining how they

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214: Creating Irresistible Lead Magnets: The Key to Client Engagement

Marketing and Messaging, Podcast, Sales /

In this episode, Lori talks about the crucial role of lead magnets in business growth. She offers practical advice on crafting lead magnets that effectively expand an email list and connect with prospective customers. Emphasizing the exchange of valuable content for contact information, Lori shares strategies for engaging clients via email. Various lead magnet types,

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213: Aligning Your Message to Attract Clients with Kimberly Weitkamp

Marketing and Messaging, Podcast, Sales /

In this episode of “The Encore Entrepreneur,” Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems.  Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business’s world, rather than just a freebie with little perceived value. She

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212: Show Me the Money: Tips for Making Your Business More Profitable

Business Building and Scaling, Mindset and Energy, Podcast /

In today’s episode, Lori, a seasoned business owner since 1994, shares strategies for intentional wealth creation in business. She emphasizes the importance of income diversification, offering multiple services to different client segments, and the synergy between these services. Lori provides practical advice on managing cash flow, reducing expenses, and making strategic investments in growth. She

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