Podcast

In this episode, Lori delves into effective marketing strategies for business owners and entrepreneurs, particularly those who struggle with attracting new clients and dislike marketing. Emphasizing the importance of a strong, client-centric website, Lori also highlights leveraging social media, building an email list, and networking. Lori talks about offering value through workshops, webinars, and the […]

In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Gerard Carpenter, who shares his extensive background in accounting and project management. Gerard discusses the challenges solopreneurs face, emphasizing the importance of having a clear vision, understanding target audiences, and differentiating offerings. Gerard highlights common pitfalls like pricing strategies and the need for more

In this episode of The Encore Entrepreneur Podcast, Lori chats with Sondra Falk, owner of Sondra Falk Couture, a custom couture ladies’ apparel fashion designer. Sondra shares insights into her unique business, emphasizing the importance of fit and personal investment in custom-made garments over off-the-rack clothing. She discusses her transition from a home-based business to

In this episode of The Encore Entrepreneur Podcast, Lori speaks with Sara Hart, founder of Prime Spark, about ageism and women’s empowerment for those over 55. Part of the “Encore Stories” series, the episode highlights Sara’s journey from corporate life to advocating for older women. They discuss societal perceptions of aging, personal experiences with ageism,

In this episode of “The Encore Entrepreneur,” Lori emphasizes the importance of establishing a solid foundation for business success. Drawing parallels between a business and a home, she highlights the necessity of foundational elements like a business plan, core values, and market positioning. Sharing personal experiences from starting a web design business, Lori underscores the

In this episode, Lori welcomes Nikki Green, a life and business resiliency expert, to discuss the essential foundations for building a successful business. They explore the critical mindset shifts required for transitioning from an employee to an entrepreneur, emphasizing the importance of financial literacy, understanding revenue streams, and effective cash flow management. Nikki shares practical

This episode explores the art of acquiring clients through speaking engagements. Lori highlights the benefits of speaking from various platforms, such as stages, podcasts, and live events, to establish authority and build trust. Lori discusses common mistakes, like failing to have a clear call to action and overloading the audience with information. She emphasizes the

In this episode, Lori hosts Jackie Lapin, founder of SpeakerTunity and Conscious Media Relations, to discuss strategies for speakers to market themselves and secure speaking engagements. They cover the importance of understanding one’s audience, the benefits of both paid and unpaid speaking opportunities, and the necessity of having the right promotional materials. Jackie emphasizes the