Podcast

196: How Podcasting Can Transform Your Business Branding

Podcast, Social Media, Visibility /

In this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization. Lori shares her personal podcasting setup and costs, emphasizing […]

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195: How to Build a Seven-Figure Business with Sheryl Plouffe of IconMaker

Business Building and Scaling, Podcast, Visibility /

In this episode, Lori interviews Sheryl Plouffe from IconMaker. Sheryl shares her expertise on building a seven-figure business and the concept of risk reversal, where fees are tied to client results. They discuss the challenges of client engagement in coaching and the benefits of a high-ticket model. Cheryl emphasizes the power of podcasting for relationship

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194: Just Who Is Your Ideal Client?

Marketing and Messaging, Podcast /

In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics. The concept of the reticular activating system,  is introduced, suggesting its use in attracting the ideal client. Lori advises listeners to define their

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193: Is Your Message Working For You or Against You with Betty Emrey

Marketing and Messaging, Podcast /

In this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages. Betty shares her method of interviewing clients to capture the essence of their business for

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192: Anjel Hartwell’s Journey From Real Estate Developer to Awakened Spiritual Entrepreneur

Encore Stories, Mindset and Energy, Podcast /

In this Encore Stories edition of the Encore Entrepreneur Podcast, Lori welcomes Anjel Hartwell, a consultant, author, speaker, and podcast host with a remarkable journey. They reminisce about their meeting at the New Media Summit and the pivotal moment before the COVID-19 shutdown. Anjel credits her spiritual awakening for her transformation from a real estate

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191: Are Masterminds the Secret To Business Success?

Business Building and Scaling, Mindset and Energy, Podcast /

In today’s episode of “Encore Entrepreneur,” Lori discusses the value of masterminds in business growth, drawing from Napoleon Hill’s concept of coordinated effort among peers. Lori explains how masterminds offer a platform for collective knowledge, skill-sharing, and networking, emphasizing the importance of choosing the right group that aligns with one’s business objectives. Sharing personal experiences,

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190: Mastering Masterminds to Build Your Business with Jay Fairbrother

Business Building and Scaling, Mindset and Energy, Podcast /

In today’s episode, Lori introduces Jay Fairbrother, a seasoned expert in masterminds with 25 years of experience. They delve into the intricacies of mastermind groups, discussing their exclusive and collaborative nature, which can significantly elevate their perceived value. Jay explains how masterminds can be leveraged by those with access to industry leaders, and he shares

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189: Effective Strategies for Becoming a TEDx Speaker

Mindset and Energy, Podcast, Visibility /

In this episode, Lori explores the benefits and strategies for becoming a TEDx speaker, following up on insights from TEDx coach Erin Lomen-Jeck. Lori covers the credibility, visibility, and networking opportunities that come with giving a TEDx talk, as well as its potential to boost your personal brand and act as a marketing tool. Lori

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188: The Red Circle of Stage Presence with Erin Loman-Jeck

Mindset and Energy, Podcast, Visibility /

In this podcast episode, Lori interviews Erin Loman-Jeck, a speaking coach and TED speaking coach. They discuss Erin’s journey from aspiring dolphin trainer to becoming a speaking coach, emphasizing the importance of nonverbal communication, vocal tonality, storytelling, and word choice in engaging an audience. Erin shares insights on how to make a message memorable and

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187: What Does It Take to Be a High Performer?

Business Building and Scaling, Mindset and Energy, Podcast /

In this episode of the Encore Entrepreneur podcast, Lori explores the traits and strategies of high performers, referencing experts like Tony Robbins and Brendon Burchard. She discusses how high performers excel through productivity, attention to detail, and a goal-oriented approach. Lori offers advice on using technology, prioritizing tasks, delegating, and setting measurable goals. She emphasizes

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