**Content vs Copy: Understanding the Difference and Why it Matters**
Are you confused about the difference between content and copy in marketing? You’re not alone. Lori Lyons, host of the Encore Entrepreneur Podcast, recently discussed this topic and provided some valuable insights.
According to Lori, copy is designed to sell and persuade, while content is meant to inform and engage. Copy is usually used for a specific action, such as clicking a button or making a purchase, while content is used to demonstrate expertise and build trust.
So how do you know when to use each? Landing pages are an example of copy, as they are focused on a specific action and have little distraction. On the other hand, one-page websites are more informative and have navigation and headers.
It’s important to note that both content and copy have a place in a marketing plan and can work together. However, it’s crucial to understand the difference between the two and to ask for the right thing when seeking a writer.
Lori also emphasizes the importance of SEO-driven content in building organic growth over time. However, it’s important to be aware of good and bad SEO practices.
Overall, understanding the difference between content and copy is essential for effective marketing. By using the right type of content or copy for the right purpose, businesses can attract and engage potential customers and ultimately drive sales. Stay tuned for more valuable marketing insights from Lori and her guests on the Encore Entrepreneur Podcast.