**Content vs Copy: Understanding the Difference and Why it Matters**
Are you confused about the difference between content and copy in marketing? You're not alone. Lori Lyons, host of the Encore Entrepreneur Podcast, recently discussed this topic and provided some valuable insights.
According to Lori, copy is designed to sell and persuade, while content is meant to inform and engage. Copy is usually used for a specific action, such as clicking a button or making a purchase, while content is used to demonstrate expertise and build trust.
So how do you know when to use each? Landing pages are an example of copy, as they are focused on a specific action and have little distraction. On the other hand, one-page websites are more informative and have navigation and headers.
It's important to note that both content and copy have a place in a marketing plan and can work together. However, it's crucial to understand the difference between the two and to ask for the right thing when seeking a writer.
Lori also emphasizes the importance of SEO-driven content in building organic growth over time. However, it's important to be aware of good and bad SEO practices.
Overall, understanding the difference between content and copy is essential for effective marketing. By using the right type of content or copy for the right purpose, businesses can attract and engage potential customers and ultimately drive sales. Stay tuned for more valuable marketing insights from Lori and her guests on the Encore Entrepreneur Podcast.
Resources:
Are you frustrated that your business isn't growing? Messy to Magnetic: Unlocking the Secret to Effective Marketing is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here.