184: Showcasing Your Business With a Book

In this episode of “The Encore Entrepreneur,” Lori talks about the benefits of writing a book for professionals looking to establish credibility and authority in their field.

The episode covers how a book can be used for lead generation, speaking opportunities, and creating new revenue streams. Lori offers advice on finding inspiration for book content from various sources, including personal experiences and client stories, and suggests repurposing existing content.

Challenges such as time and financial investment are acknowledged, but the focus is on the professional and personal growth that can result from publishing a book.


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