In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary.
Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead encouraging listeners to seek legitimate recognition.
The episode also covers the importance of community involvement, collaboration, and the collection of testimonials for enhancing business credibility.
Resources:
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