In this podcast episode, Lori and Marie Mack discuss the importance of strategic partnerships and joint ventures in business. They share their experiences at networking events and emphasize the value of building relationships and connections.
Marie explains the concept of strategic partnerships and highlights the benefits of complementary services. They address the question of whether small businesses should pursue partnerships and offer advice on how to leverage existing connections.
They also discuss the importance of list building, finding the right partners, and handling partnerships where obligations are not fulfilled.
Overall, they emphasize the value of partnerships in business success and encourage listeners to explore potential collaborations.
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