In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh’s diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging.
Hersh emphasizes the importance of humor and improv skills in business, explaining how they help make challenging situations more manageable and foster creativity. They also explore the concept of “message therapy,” which focuses on aligning personal branding with individual life goals.
Hersh shares insights on authenticity in branding and offers practical advice for solopreneurs.
Connect with Hersh:
Hersh’s Website
LinkedIn: Hersh Rephun
Resources:
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