This episode explores the art of acquiring clients through speaking engagements. Lori highlights the benefits of speaking from various platforms, such as stages, podcasts, and live events, to establish authority and build trust.
Lori discusses common mistakes, like failing to have a clear call to action and overloading the audience with information. She emphasizes the importance of engaging the audience through storytelling and humor, creating a strong closing statement, and having robust follow-up systems and effective lead capture techniques to ensure successful client acquisition.
Resources:
Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
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