In this episode of “The Encore Entrepreneur,” Lori Lyons shares unique strategies for maximizing LinkedIn’s potential for business growth. Building on insights from LinkedIn expert Rachel Simmons, Lori offers over ten tips, including leveraging native video, creating custom URLs, utilizing built-in analytics, and engaging in LinkedIn groups.
She emphasizes the importance of personal connections, optimizing headlines, and using LinkedIn Live for real-time engagement. Lori also provides a bonus tip on exporting LinkedIn contacts to create lookalike audiences on Facebook. The episode highlights LinkedIn as a powerful tool for networking and business development.
Resources:
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