Have you ever wondered why some websites guide you right to what you need, while others leave you feeling lost? Welcome to “The Encore Entrepreneur,” where Lori reveals the power of secondary pages. In this episode, Lori shares strategies and tactics for the often-overlooked elements of a successful website, like services, FAQs, testimonials, thank you pages, resources, media or speaker pages, and legal policy pages. Lori shares how these pages can enhance the visitor experience and boost conversion rates.
Lori explains that these pages aren't just extra content; they're essential for building trust and credibility with potential clients. By answering common questions, showcasing testimonials, and providing valuable resources, these pages guide visitors smoothly through your site. Lori shares tips on optimizing these pages, highlighting the importance of clear information, strong calls to action, and user-friendly design. She also emphasizes the need for regular updates to keep content fresh. Whether you're an experienced entrepreneur or just starting out, Lori's insights will help you turn your website into a powerful business tool. Discover how these often-overlooked pages can transform your online presence into a dynamic website for growth and success.
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