Blogging isn't dead—it's evolving. In this episode, Lori shares why blogging still matters in 2025 and how one strong post can become the foundation for all your marketing. From improving visibility on Google to building trust with potential clients, blogging offers long-term benefits that social media posts just can't match. You'll learn why depth is making a comeback, how long-form content is working hand-in-hand with short-form platforms, and what makes blogging especially powerful for coaches, consultants, and midlife entrepreneurs.
You'll also hear how to keep blogging simple by starting with just one idea—and how to turn that single idea into a whole suite of content, from emails to social posts to podcast episodes. Plus, Lori introduces a new segment on how to use ChatGPT as a blogging assistant without losing your voice. Whether you're overwhelmed by the blank page or just looking to save time, you'll walk away with practical tips for writing smarter, repurposing strategically, and creating content that supports your sales and marketing long after you hit publish.
Want to learn more? Read my BLOG!
Click HERE to receive your free gift – Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales
Resources:
Are you frustrated that your business isn't growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!