302: Midlife, Marketing, and Making It Work: Why the Rules Have Changed

Still trying to build your business using strategies that don't feel quite right anymore? You're not alone – and you're not doing it wrong. The rules have changed, especially if you're building a business in midlife.

In this episode of Midlife Business Academy, we're throwing out the outdated playbook and exploring what really works when you're running a business in your 40s, 50s, and 60s. This is where strategy meets season of life – and where you get permission to do it your way.

In this episode, you'll learn:

  • Why midlife business owners are wired differently – and why that matters

  • The outdated rules we were taught (and what to believe instead)

  • What the Typewriter Generation needs from modern marketing

  • 6 new rules for growing a business that actually fits your life

  • Why alignment, not hustle, is the new business currency


Book a Profitable Path Blueprint Call – for midlife entrepreneurs ready to build a business that fits

If this episode resonates, share it with a fellow business owner who's ready to stop hustling and start building with intention.

Check out this episode!