In today’s episode, Lori interviews Ruthie Gray, the owner of Authentic Online Marketing, about Instagram strategies for digital marketing. They discuss overcoming technical issues and dive into Ruthie’s background and her focus on coaching Christian creatives and entrepreneurs over 50.
The conversation covers Instagram basics, the importance of authenticity, and the use of tools like Canva. Ruthie advises on posting frequency, engagement practices, and the trend towards microblogging in captions. They also explore visual consistency, natural filters, and the strategic use of reels, posts, stories, and highlights.
Ruthie introduces her book “Empty Nest Awakening” and offers a brand voice workshop to listeners.
Ruthie’s gift – Click HERE for your Groovy Brand Voice gift!
Connect with Ruthie:
Ruthie’s Website – https://authenticonlinemarketing.com/
Social Media –
https://www.instagram.com/authenticonlinemarketingpod/ https://www.facebook.com/authenticonlinemarketingpod
Check out this episode!
Resources:
Are you frustrated that your business isn’t growing? Messy to Magnetic: Unlocking the Secret to Effective Marketing is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here.