Lori discusses the significance of Instagram for business owners with insights from the previous episode’s guest Instagram expert Ruthie Gray.
Lori explores Instagram’s visual appeal, its demographic reach, particularly among 18-34-year-olds, and the influence of Instagram influencers. She also covers the challenges of maintaining an authentic presence while navigating the platform’s algorithms and the importance of high-quality content.
Practical advice is offered on how to engage with followers, avoid common pitfalls, and strategically use Instagram for marketing purposes.
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