In this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages.
Betty shares her method of interviewing clients to capture the essence of their business for unique market positioning. They also discuss the use of AI, like ChatGPT, in content creation and how it can save time and clarify messaging.
Betty highlights common mistakes businesses make, such as inconsistent messaging across platforms and changing messages too frequently. She suggests conducting a brand messaging audit to ensure consistency and effectiveness.
Betty also teases an upcoming brand messaging audit workshop. Listeners are invited to connect with Betty through her website and to join Lori’s private Facebook group for marketing tips.
Betty’s free gift: Contact Betty – and be sure to mention the podcast
Connect with Betty:
Website: useyourwordsmarketing.com
LinkedIn: Betty Emrey
Resources:
Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!