194: Just Who Is Your Ideal Client?

In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics.

The concept of the reticular activating system,  is introduced, suggesting its use in attracting the ideal client.

Lori advises listeners to define their ideal client with a detailed bio and visual representation, offering practical tips for entrepreneurs to engage with their target audience and grow their ventures.


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