How to Build a Seven-Figure Business with Sheryl Plouffe of IconMaker

In this episode, Lori interviews Sheryl Plouffe from IconMaker. Sheryl shares her expertise on building a seven-figure business and the concept of risk reversal, where fees are tied to client results.

They discuss the challenges of client engagement in coaching and the benefits of a high-ticket model. Cheryl emphasizes the power of podcasting for relationship building and introduces the three P’s of podcast monetization: prospects, partners, and platforms.

She advises on identifying ideal clients and leveraging speaking engagements for authority. Sheryl also highlights the value of strategic alliances and referral partners over traditional sponsorships for monetizing podcasts, offering resources like the Ultimate Directory of Podcasters and inviting listeners to her event, IconMaker Live.

Sheryl’s Free Gift: The Ultimate Directory of Podcasters

Connect with Sheryl:
Website –
LinkedIn –


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