In this episode, Lori interviews Sheryl Plouffe from IconMaker. Sheryl shares her expertise on building a seven-figure business and the concept of risk reversal, where fees are tied to client results.
They discuss the challenges of client engagement in coaching and the benefits of a high-ticket model. Cheryl emphasizes the power of podcasting for relationship building and introduces the three P’s of podcast monetization: prospects, partners, and platforms.
She advises on identifying ideal clients and leveraging speaking engagements for authority. Sheryl also highlights the value of strategic alliances and referral partners over traditional sponsorships for monetizing podcasts, offering resources like the Ultimate Directory of Podcasters and inviting listeners to her event, IconMaker Live.
Sheryl’s Free Gift: The Ultimate Directory of Podcasters
Connect with Sheryl:
Website –http://www.iconmakerlive.com
LinkedIn – https://www.linkedin.com/in/sherylplouffe/
Resources:
Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!