In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Krista Martin to discuss the strategic use of speaking to grow a business. Krista emphasizes the importance of leveraging speaking engagements to position oneself as an authority, create quick income leaps, and attract committed clients.
They explore challenges women face in valuing their expertise and confidently setting prices. Krista introduces her “speak to profit” system, focusing on expert positioning, crafting compelling talks, and converting engagements into high-ticket offers. The episode highlights the significance of visibility, niche focus, and strategic speaking to drive business growth.
Connect with Krista:
Krista’s Website
LinkedIn: Krista Lang Martin
Join Krista’s Facebook Group
Resources:
Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
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