In this episode of “The Encore Entrepreneur,” Lori’s guest is Rachel Simon, founder of Connect the Dots Digital. They explore LinkedIn optimization for small business owners and solopreneurs. Rachel shares her expertise on enhancing LinkedIn profiles, emphasizing the importance of personal profiles, effective headlines, and company pages.
She addresses common challenges like time constraints and fear of engagement, and offers strategies for visibility and networking. Key takeaways include using invitation credits, focusing on personal pages for organic reach, and maintaining consistent content. Rachel also provides resources like a profile checklist and LinkedIn Leverage Scorecard to help listeners optimize their LinkedIn presence.
Rachel’s Free Gift: LinkedIn profile checklist
Connect with Rachel:
Rachel’s Website
Linktree: Rachel Simon
Resources:
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