213: Aligning Your Message to Attract Clients with Kimberly Weitkamp

In this episode of “The Encore Entrepreneur,” Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems.

 Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business’s world, rather than just a freebie with little perceived value. She discusses the need to understand and cater to the ideal audience and their position in the client journey.

Kimberly also introduces her “Leads on Autopilot Bootcamp,” a virtual event that assists participants in crafting a powerful lead magnet and supporting materials. Additionally, she offers the “Stranger to Subscriber Checklist” as a valuable resource for listeners. The conversation underscores the significance of intentionality in marketing and the power of a well-crafted lead magnet.

Connect with Kimberly:
Kimberly’s Website
LinkedIn: Kimberly Weitkamp


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