The Encore Entrepreneur

305: When Your Clients Do the Talking: The Power of Testimonials

Marketing and Messaging, Podcast, Sales, Visibility /

Today’s clients don’t want a pitch – they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You’ll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers before you […]

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303: Overcoming Self-Doubt & Building Confidence: How Midlife Entrepreneurs Stay Consistent and Grow Online (Live Coaching)

Hot Seat Coaching, Podcast /

In this Coaching episode, Lori sits down with long-time friend and EFT practitioner Cyrus Bush for a laser-focused coaching session. Cyrus, a retired hospital chaplain turned mindset coach, has been helping people release limiting beliefs and negative self-talk through Emotional Freedom Techniques (EFT) since 2018. But like so many midlife entrepreneurs, he’s navigating the challenges of showing up online,

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298: Stop Reinventing – Start Re-aligning: Why Your Business Might Just Need a Tune-Up, Not a Total Tear-Down

Marketing and Messaging, Mindset and Energy, Podcast /

If your go-to solution for business friction is to scrap it all and start fresh, you’re not alone – but you might be missing your best opportunity for real growth. In this episode, Lori unpacks the reinvention trap that midlife entrepreneurs often fall into and reveals why your next best move might not be a

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238: From Jousting to Lists… the Journey to Entrepreneur with Michael Neeley

Encore Stories, List Building, Podcast /

In this episode, Lori welcomes guest Michael Neeley, who shares his inspiring journey from professional actor and jouster to successful coach and podcaster. Lori reflects on their initial meetings at events like the New Media Summit and the Marketers Cruise, humorously recounting her first impression of Michael. Michael discusses his acting background, transition into coaching,

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237: Do I Have What it Takes?

Podcast /

In this episode, Lori explores the decision-making process for midlife and older individuals contemplating employment versus starting a business. Emphasizing internal qualities over external factors, the speaker highlights resilience, adaptability, self-motivation, confidence, and emotional intelligence as crucial traits for successful entrepreneurship. Lori encourages personal reflection and growth, offering practical advice for aspiring entrepreneurs to assess

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236: The Journey from Corporate to Entrepreneur with Charlotte Berry

Business Building and Scaling, Business Foundations /

In this episode of “The Encore Entrepreneur,” Lori welcomes Charlotte Berry, founder of “The Communication Advantage,” to discuss workplace communication and generational differences. Charlotte shares her journey from corporate life to entrepreneurship, emphasizing the importance of understanding and respecting diverse perspectives in a multi-generational workforce. She highlights the challenges and dynamics between different generations and

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235: Standing Out From the Crowd

Podcast /

In this episode, Lori delves into effective marketing strategies for business owners and entrepreneurs, particularly those who struggle with attracting new clients and dislike marketing. Emphasizing the importance of a strong, client-centric website, Lori also highlights leveraging social media, building an email list, and networking. Lori talks about offering value through workshops, webinars, and the

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234: Building a Sales Pipeline with Gerard Carpenter

Podcast /

In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Gerard Carpenter, who shares his extensive background in accounting and project management. Gerard discusses the challenges solopreneurs face, emphasizing the importance of having a clear vision, understanding target audiences, and differentiating offerings. Gerard highlights common pitfalls like pricing strategies and the need for more

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233: Where Should I Work? Choices…Choices…

Business Building and Scaling /

In this episode of “The Encore Entrepreneur,” Lori discusses various workspace options for entrepreneurs, particularly solopreneurs, coaches, and consultants. The episode explores the pros and cons of home offices, co-working spaces, dedicated office suites, and brick-and-mortar stores. Key considerations include cost-effectiveness, client accessibility, privacy needs, work-life balance, professional image, and scalability. Home offices offer cost

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232: Building a Brick and Morter Business with Sondra Falk

Podcast /

In this episode of The Encore Entrepreneur Podcast, Lori chats with Sondra Falk, owner of Sondra Falk Couture, a custom couture ladies’ apparel fashion designer. Sondra shares insights into her unique business, emphasizing the importance of fit and personal investment in custom-made garments over off-the-rack clothing. She discusses her transition from a home-based business to

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