In this podcast episode, Lori discusses the importance of creating an effective lead magnet for your business. She emphasizes the need to understand your target audience and their pain points in order to create a relevant and valuable lead magnet. Lori provides tips on making the lead magnet visually appealing and high quality, as well as ensuring the content is easily readable and actionable. She also discusses different types of lead magnets and suggests ways to promote them. Overall, Lori emphasizes the importance of providing value, engaging the audience, and having a clear call to action in your lead magnet.
