How to Write a Book That Connects with Your Ideal Client
Are you a business owner looking to establish your authority and stand out from your competition? Have you considered writing a book? In this post, we’ll share insights from a recent podcast episode on how to write a book that resonates with your ideal client and effectively communicates your message.
First and foremost, it’s important to have a clear purpose for your book. What’s the “big why” behind it? Who is your target audience? Diana Needham, a book writing coach, suggests taking a picture of your ideal client and taping it to your monitor to remind yourself of who you’re writing for. She emphasizes the need to come from a place of wanting to help your ideal client and to make your message as clear as a dog whistle.
Once you have a clear purpose and target audience in mind, it’s time to start writing. Diana recommends starting with an outline that includes an introduction and either a process or core concepts that your ideal client needs to understand. She suggests recording yourself if you don’t want to write and using dictation software to transcribe your ideas. Diana also suggests using existing content, such as blog posts, articles, and interviews, to map out the book’s outline.
However, it’s important to remember that writing a book won’t necessarily make you rich. Diana emphasizes that a book should be viewed as a marketing strategy for your business. The real money comes from the other side of the book, such as offering programs or services related to the book’s topic.
To ensure that you write the right book and achieve your desired outcome, it’s essential to have a coach to guide you through the process. Diana offers a 30-minute consultation to those who are serious about writing a book and want guidance through the process. Lori Lyons, the host of the podcast, also emphasizes the importance of not writing the wrong book and only selling a few copies, as it can be discouraging and a waste of time and effort.
In conclusion, writing a book can be a powerful tool for building authority and expertise in your field. However, it’s crucial to answer the right questions to ensure that the book resonates with your target audience. With a clear purpose and target audience, a structured outline, and guidance from a coach, you can write a book that effectively communicates your message and connects with your ideal client. So, what are you waiting for? Start writing your book today!