In this podcast episode, Lori discusses the importance of prospecting and building a client list. She emphasizes the need to always be prospecting, even when busy with existing clients. Lori shares techniques for prospecting, including attending live events and networking in person, as well as leveraging collaborations and partnerships. She also mentions the value of online networking and content marketing. Lori concludes by reminding listeners that prospecting is a marathon, not a sprint. She also offers assistance to struggling business owners and invites them to join her private Facebook group.