Podcast

Sales and Marketing – two words that tend to bring out the dread in business owners! Let’s make it simple for you! Today, Lori explores the critical relationship between sales and marketing in building a strong business foundation. She explains that marketing attracts the right clients, while sales convert them into paying customers. Lori provides […]

In this episode of “The Encore Entrepreneur,” Lori continues her “Building a Strong Foundation” series, focusing on the critical legal and financial aspects of running a business. Lori emphasizes the importance of choosing the right business structure, such as sole proprietorship, LLC, S Corp, or C Corp, to protect personal assets and ensure compliance. She

In this episode of “The Encore Entrepreneur” podcast, Lori introduces a new series titled “Building a Strong Foundation: The Cornerstones of a Thriving Business.” Lori discusses the essential elements for a solid business foundation, emphasizing legal protections, financial stability, marketing clarity, sales systems, and operational processes. She shares actionable strategies for evaluating and strengthening these

In this episode of “The Encore Entrepreneur,” Lori tackles the mindset surrounding age in business and technology. She challenges the belief that one can be “too old” to learn new skills, emphasizing that age should be seen as an asset. Lori shares personal stories, like learning to build websites at 52 and getting a motorcycle

In this episode of The Encore Entrepreneur podcast, Lori guides midlife entrepreneurs in setting achievable goals for the new year. She emphasizes reflecting on the past year’s successes and challenges, revisiting the core motivations behind their businesses, and conducting a year-end business review. Lori shares her own experiences, stressing the importance of consistency, planning, and

In this New Year update of The Encore Entrepreneur Podcast, Lori Lyons announces exciting changes aimed at better serving midlife and encore entrepreneurs. The podcast will shift from an interview-based format to a more educational approach, featuring hot seat sessions, coaching, and audits. Lori introduces the Midlife Business Academy (MBA) to help entrepreneurs navigate midlife

Lori explores the transformative impact of artificial intelligence (AI) on business operations. Lori’s enthusiasm is evident as she discusses how AI can enhance efficiency, decision-making, and competitiveness. Key insights include practical applications such as chatbots for customer service, AI-generated content for marketing, and data analysis for strategic planning. Lori advises entrepreneurs to start small with

In this episode, Lori and guest Duff Gardner explore the transformative potential of artificial intelligence (AI) for business owners. Duff shares insights on categorizing AI users, the importance of data, and setting clear goals. He introduces his “Jumpstart with AI” program, designed to help entrepreneurs integrate AI without feeling overwhelmed. The discussion addresses common fears

In this episode of “The Encore Entrepreneur,” Lori explores the exciting opportunities retirement offers for pursuing one’s dream job. She emphasizes that retirement is a new beginning, allowing individuals to explore passions and interests that may have been sidelined during their careers. Lori encourages listeners to identify their hobbies and skills, set clear goals, and

In this episode of The Encore Entrepreneur podcast, Lori Lyons, a marketing strategist and coach, welcomes Don Fleming, an attorney turned alchemist and midlife reinvention expert. Don shares her journey from facing financial difficulties during the 2008 crash to relocating to Florida and eventually Iceland, where she transformed a property into a boutique hotel. The