If you’re not getting enough clients, it’s probably not your offer – it’s your audience’s trust level. In this episode, Lori reveals why most business owners are selling to strangers and how to bridge the “trust gap” that keeps your followers from becoming clients. Lori reviews the TRUE framework – Trim, Refine, Uplevel, Expand – […]
312: Stop Selling to Strangers – Putting the Trust Factor in Your Business Read More »
In this Hot Seat Coaching episode of the Midlife Business Academy, Lori talks with Dr. Kay Adriana Krywiat, former foot and ankle surgeon turned functional medicine and emotional root-cause specialist. Adriana shares how she moved from Western medicine into functional medicine, and then into deep emotional work that ties together health, money, and relationships. They
311: Root-Cause Results for Stressed Entrepreneurs with One Ripple Effect Read More »
If your business feels “fine” but not fulfilling, you might be stuck in what Lori calls the Uplevel Gap – that quiet in-between space where your success has outgrown your systems, but you haven’t yet built the structure for what’s next. In this episode of The Midlife Business Academy, Lori walks through the “Uplevel +
310: Uplevel + Expand – Sustainable Growth for Midlife Entrepreneurs Read More »
Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by trimming what no longer serves you and refining what still does. In this episode, Lori walks through the first two stages of the TRUE Framework, showing why Trim and Refine are the nonnegotiable foundation for
309: Simplify First, Then Strengthen – Trim + Refine Read More »
How many times have you introduced yourself with “I help people…”? It sounds friendly, but it’s also one of the most forgettable phrases in marketing. And worse – it quietly positions you as the assistant instead of the expert. In this episode of the Midlife Business Academy Podcast, Lori Lyons shows you why it’s time
308: Stop Saying “I Help” – How to Speak Like the Expert You Are Read More »
When your business feels heavy and overwhelming, sometimes the answer isn’t working harder — it’s simplifying. In this Hot Seat Coaching session, Lori Lyons sits down with Jennie Hays of Beyond Mindset Coaching to uncover what’s really keeping her business from growing. Jennie blends the emerging modality of brain spotting with practical business coaching to
307: Rewiring Success: Overcoming Blocks in Midlife Business Read More »
Your reputation is one of your most important business tools. You can’t buy credibility – you build it. Every testimonial, review, and result you share tells your audience, “You can trust me.” Reputation isn’t just something you have; it’s something you shape. When you manage it intentionally, it pre-sells your value, attracts ideal clients, and
306: How to Build a Reputation That Sells for You Read More »
Today’s clients don’t want a pitch – they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You’ll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers before you
305: When Your Clients Do the Talking: The Power of Testimonials Read More »
Still trying to convince people to work with you using words alone? There’s an easier way—and it starts with proof. In this solo episode of Midlife Business Academy, Lori breaks down the power of social proof. Social proof is your quiet salesperson that builds credibility before you ever get on a call. You’ll learn how
304: Social Proof That Sells: Turn Testimonials Into Clients With Ease Read More »
In this Coaching episode, Lori sits down with long-time friend and EFT practitioner Cyrus Bush for a laser-focused coaching session. Cyrus, a retired hospital chaplain turned mindset coach, has been helping people release limiting beliefs and negative self-talk through Emotional Freedom Techniques (EFT) since 2018. But like so many midlife entrepreneurs, he’s navigating the challenges of showing up online,
