Midlife entrepreneurs aren’t playing by the old rules – and your business strategy shouldn’t either. In this milestone episode, The Encore Entrepreneur officially becomes The Midlife Business Academy – a podcast designed specifically for business owners in their 50s, 60s and beyond who are building smart, sustainable, purpose-driven businesses that fit their lives now. Why […]
300: Welcome to the Midlife Business Academy Read More »
You built this business with passion, drive, and vision. But if that vision doesn’t quite fit anymore, you’re not alone – and you’re not failing. You’re evolving. In this powerful episode, Lori shares what it really means to build the business of your dreams – especially in midlife. She talks about how life changes like
If your go-to solution for business friction is to scrap it all and start fresh, you’re not alone – but you might be missing your best opportunity for real growth. In this episode, Lori unpacks the reinvention trap that midlife entrepreneurs often fall into and reveals why your next best move might not be a
In this fiery and deeply personal episode, Lori shares on what’s really going on behind the scenes in the world of online business – and she doesn’t hold back. From sneaky email signups and fake spam reports to the rise of “Visibility Vultures” who dazzle online but create chaos offline, Lori shares what it truly
297: Integrity Isn’t Optional: The Golden Rule of Marketing in Midlife Read More »
When your business strategy starts to feel heavy, awkward, or just plain “off,” it’s easy to assume you’re burned out or losing your edge. But what if the real problem isn’t you – it’s that your strategy hasn’t evolved with you? In this episode of The Encore Entrepreneur, Lori explores why proven formulas can suddenly
296: When Strategy Feels Off – What It Really Means Read More »
Think doing it all yourself is the smartest way to save money and stay in control? Think again. In this episode of The Encore Entrepreneur, we’re unpacking the hidden costs of DIY business building – especially for midlife entrepreneurs who are ready for more ease, income, and impact. You’ll discover how doing everything on your
295: The Hidden Cost of Doing It All Yourself Read More »
If your offers feel a little all over the place – and your sales feel the same – you’re not alone. In this episode of The Encore Entrepreneur, we’re talking about why too many offers often lead to confusion, not conversion. You’ll learn why simplifying what you sell isn’t limiting – it’s liberating. We also
294: From Scattered to Streamlined: The Power of Focused Offers Read More »
If your discovery calls feel more like free coaching than client conversions, this episode will shift everything. We’re diving into the real reason your calls might be draining your energy and your sales – and what to do instead. In this episode, Lori walks you through how to choose the right type of discovery call
293: Are You Running the Right Kind of Discovery Call? Read More »
If your marketing feels like it’s falling flat – or you’re attracting clients who aren’t quite the right fit – you might not need more leads. You might need more alignment. In this episode of The Encore Entrepreneur, Lori shares the truth about ideal clients – and why defining your GEM client (Gravitational Pull, Emotionally
292: You Don’t Need More Clients – You Need the Right Ones Read More »
You didn’t start your business to undercharge and feel undervalued. But too many entrepreneurs price their services based on time, tasks, or what feels “reasonable,” especially when the work comes naturally. In this episode of The Encore Entrepreneur, we’re breaking down how that mindset limits your business growth and why it’s time to price based
291: The Real Value of What You Do: Pricing for Transformation, Not Time Read More »
