Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by trimming what no longer serves you and refining what still does. In this episode, Lori walks through the first two stages of the TRUE Framework, showing why Trim and Refine are the nonnegotiable foundation for […]
309: Simplify First, Then Strengthen – Trim + Refine Read More »
How many times have you introduced yourself with “I help people…”? It sounds friendly, but it’s also one of the most forgettable phrases in marketing. And worse – it quietly positions you as the assistant instead of the expert. In this episode of the Midlife Business Academy Podcast, Lori Lyons shows you why it’s time
308: Stop Saying “I Help” – How to Speak Like the Expert You Are Read More »
When your business feels heavy and overwhelming, sometimes the answer isn’t working harder — it’s simplifying. In this Hot Seat Coaching session, Lori Lyons sits down with Jennie Hays of Beyond Mindset Coaching to uncover what’s really keeping her business from growing. Jennie blends the emerging modality of brain spotting with practical business coaching to
307: Rewiring Success: Overcoming Blocks in Midlife Business Read More »
In this solo episode of Midlife Business Academy, Lori explores how your reputation can become the most powerful marketing system in your business. You can’t buy credibility – you build it. Every testimonial, review, and result you share tells your audience, “You can trust me.” Reputation isn’t just something you have; it’s something you shape.
306: How to Build a Reputation That Sells for You Read More »
Today’s clients don’t want a pitch – they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You’ll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers before you
305: When Your Clients Do the Talking: The Power of Testimonials Read More »
Still trying to convince people to work with you using words alone? There’s an easier way—and it starts with proof. In this solo episode of Midlife Business Academy, Lori breaks down the power of social proof. Social proof is your quiet salesperson that builds credibility before you ever get on a call. You’ll learn how
304: Social Proof That Sells: Turn Testimonials Into Clients With Ease Read More »
In this Coaching episode, Lori sits down with long-time friend and EFT practitioner Cyrus Bush for a laser-focused coaching session. Cyrus, a retired hospital chaplain turned mindset coach, has been helping people release limiting beliefs and negative self-talk through Emotional Freedom Techniques (EFT) since 2018. But like so many midlife entrepreneurs, he’s navigating the challenges of showing up online,
Still trying to build your business using strategies that don’t feel quite right anymore? You’re not alone – and you’re not doing it wrong. The rules have changed, especially if you’re building a business in midlife. In this episode of Midlife Business Academy, we’re throwing out the outdated playbook and exploring what really works when
302: Midlife, Marketing, and Making It Work: Why the Rules Have Changed Read More »
What do 300 podcast episodes teach you about business, strategy, mindset, and what really matters when you’re building something meaningful in midlife? In this kickoff to the next season of the Midlife Business Academy, I’m pulling back the curtain on the ten biggest lessons I’ve learned from three hundred episodes – lessons about clarity, energy,
301: What I’ve Learned About Building a Business That Fits Your Life in Midlife Read More »
Midlife entrepreneurs aren’t playing by the old rules – and your business strategy shouldn’t either. In this milestone episode, The Encore Entrepreneur officially becomes The Midlife Business Academy – a podcast designed specifically for business owners in their 50s, 60s and beyond who are building smart, sustainable, purpose-driven businesses that fit their lives now. Why
300: Welcome to the Midlife Business Academy Read More »
