Podcast

Is your website driving prospects away? Lori shares how to enhance your website for better customer engagement and more leads without a full redesign. She emphasizes the basics of a great website, such as fast loading times and mobile compatibility, as people expect quick access and smooth navigation on any device. Lori highlights the importance […]

Are you a new business owner waiting to launch your business until you have the “perfect” website? This episode is just for you! Lori addresses the belief that new business owners need a “fancy, expensive” website to start their businesses. She advises against investing in an elaborate site initially, advocating instead for a simple one-page

Is your website home page costing you clients? In this episode,  Lori talks about optimizing website homepages to attract and convert ideal clients without a complete overhaul. She identifies common pitfalls and outlines five essential elements for an effective homepage: a clear and compelling headline, a strong call to action, social proof, easy navigation, and

Is the terminology confusing? Who exactly SHOULD you hire for your website work?  Lori explains the distinct roles of website developers, website designers, and graphic designers to help business owners make informed hiring decisions for their website projects. Today’s episode highlights that website developers handle technical aspects like coding and security, website designers focus on

Is your website looking tired? Not sure if you need a new website or just a refresh? In this episode, Lori discusses the crucial role of websites for small business owners, focusing on whether to rebuild or redesign. She outlines key indicators for a full rebuild, such as outdated technology, poor user experience, and brand

Does your website, social media and email marketing work together? Are they a team? In today’s episode, Lori talks about integrating a business’s website, social media, and email marketing to create a cohesive marketing strategy. She emphasizes treating these elements as interconnected to enhance engagement, build trust, and nurture leads. She discusses the importance of

Are your processes and systems – or lack of – holding back your business? Today Lori discusses the importance of establishing robust business processes and systems as part of her “Building a Strong Foundation” series. Lori emphasizes that well-organized processes enhance client experiences, reduce decision fatigue, and enable business scalability. She highlights tools like CRM

Sales and Marketing – two words that tend to bring out the dread in business owners! Let’s make it simple for you! Today, Lori explores the critical relationship between sales and marketing in building a strong business foundation. She explains that marketing attracts the right clients, while sales convert them into paying customers. Lori provides

In this episode of “The Encore Entrepreneur,” Lori continues her “Building a Strong Foundation” series, focusing on the critical legal and financial aspects of running a business. Lori emphasizes the importance of choosing the right business structure, such as sole proprietorship, LLC, S Corp, or C Corp, to protect personal assets and ensure compliance. She