Podcast

30: Copy Verses Content – What Do I Need?

**Content vs Copy: Understanding the Difference and Why it Matters** Are you confused about the difference between content and copy in marketing? You’re not alone. Lori Lyons, host of the Encore Entrepreneur Podcast, recently discussed this topic and provided some valuable insights. According to Lori, copy is designed to sell and persuade, while content is […]

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29: Great Content Can Grow Your Business

If you’re a small business owner looking to up your marketing game, you may have heard the terms “copy” and “content” thrown around. But what’s the difference? In a recent podcast episode, marketing expert Stephanie Gustafson breaks it down for us. Copy is short and to-the-point material that elicits a specific response, like an ad

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28: Anita Green Shares How Old Fashioned Follow Up is Back in Style!

**5 Tips for Effective Communication in Personal and Professional Relationships** In a recent podcast episode, personal stylist Anita Green shared her expertise on effective communication, particularly between men and women. Here are 5 tips from the episode that you can apply to improve your communication skills: 1. Follow up with a personal touch: Anita emphasizes

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26: Do You Need a Podcast to Become Known?

Are you considering starting a podcast for your business? In a recent episode of the Encore Entrepreneur Podcast, host Lori Lyons and guest Michelle Netkowicz discuss the benefits of podcasting for businesses. Michelle shares her experience with having multiple podcasts, including a revenue and profit-focused show called “The Little Blue Pill for Business.” She emphasizes

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