Podcast

Lori explores the transformative impact of artificial intelligence (AI) on business operations. Lori’s enthusiasm is evident as she discusses how AI can enhance efficiency, decision-making, and competitiveness. Key insights include practical applications such as chatbots for customer service, AI-generated content for marketing, and data analysis for strategic planning. Lori advises entrepreneurs to start small with […]

In this episode, Lori and guest Duff Gardner explore the transformative potential of artificial intelligence (AI) for business owners. Duff shares insights on categorizing AI users, the importance of data, and setting clear goals. He introduces his “Jumpstart with AI” program, designed to help entrepreneurs integrate AI without feeling overwhelmed. The discussion addresses common fears

In this episode of “The Encore Entrepreneur,” Lori explores the exciting opportunities retirement offers for pursuing one’s dream job. She emphasizes that retirement is a new beginning, allowing individuals to explore passions and interests that may have been sidelined during their careers. Lori encourages listeners to identify their hobbies and skills, set clear goals, and

In this episode of The Encore Entrepreneur podcast, Lori Lyons, a marketing strategist and coach, welcomes Don Fleming, an attorney turned alchemist and midlife reinvention expert. Don shares her journey from facing financial difficulties during the 2008 crash to relocating to Florida and eventually Iceland, where she transformed a property into a boutique hotel. The

In this episode of “The Encore Entrepreneur,” Lori delves into the legalities of business and brand protection, building on a previous discussion with brand attorney Cheryl Hudson. Key topics include the importance of protecting intellectual property through trademarks and copyrights, the necessity of strong contracts to prevent disputes, and the role of liability insurance. Lori

In this episode of The Encore Entrepreneur Podcast, Lori’s guest is Cheryl Hodgson, a business attorney specializing in trademarks, copyrights, and intellectual property through her firm, Remarkable Brand Legal. They discuss the critical importance of protecting intellectual property for business owners. Cheryl explains the differences between trademarks and copyrights, the legal processes involved, and the

In this episode, Lori delves into the intricacies of credit card processing for businesses, particularly coaches and consultants. Emphasizing the importance of selecting the right provider, Lori shares personal experiences and practical advice on navigating fees, ensuring good customer support, and understanding billing structures. Key points include the benefits of personalized service from smaller providers,

In this episode of “The Encore Entrepreneur,” Lori interviews Derek Chard, owner of TWC Payments, to explore the complexities of credit card processing for small business owners, particularly coaches and consultants. They discuss the importance of understanding fees, transitioning from platforms like PayPal to traditional processors, and the necessity of clear contracts to prevent chargebacks.

In this podcast episode, Lori emphasizes the critical importance of visibility for entrepreneurs in the digital age. She discusses how a strong online presence can attract clients, establish credibility, and differentiate businesses from competitors. Lori shares practical strategies for enhancing visibility, including optimizing websites, engaging on social media, creating valuable content, and building relationships through