Podcast

179: Lori Kennedy – From Zero to Clients – Building an Online Business

Business Building and Scaling, Podcast, Sales /

In this episode of “The Encore Entrepreneur,” Lori interviews Lori Kennedy, an entrepreneur with a background in personal training and nutrition, who shares her journey of transitioning from in-person services to an online business. Lori Kennedy discusses the challenges she faced, particularly as a single mother, and the limitations of a service-based business model. She […]

179: Lori Kennedy – From Zero to Clients – Building an Online Business Read More »

178: When Your Business Speaks, Do You Listen with Christine McIver

Encore Stories, Podcast /

Today Encore Stories welcomes Christine McIver from the Inspired Choices Network. Christine shares her journey from working in human resources to running a multimedia company, including live radio shows, podcasts, TV shows, and book publishing. She discusses her unique approach to business, treating it as a partner and seeking its guidance in decision-making. Christine also

178: When Your Business Speaks, Do You Listen with Christine McIver Read More »

177: Insta-Success: How to Make Your Business Shine on Instagram (Without Losing Your Mind)

Podcast, Social Media /

Lori discusses the significance of Instagram for business owners with insights from the previous episode’s guest Instagram expert Ruthie Gray. Lori explores Instagram’s visual appeal, its demographic reach, particularly among 18-34-year-olds, and the influence of Instagram influencers. She also covers the challenges of maintaining an authentic presence while navigating the platform’s algorithms and the importance

177: Insta-Success: How to Make Your Business Shine on Instagram (Without Losing Your Mind) Read More »

176: Enhancing Your Instagram Presence with Ruthie Gray

Podcast, Social Media /

In today’s episode, Lori interviews Ruthie Gray, the owner of Authentic Online Marketing, about Instagram strategies for digital marketing. They discuss overcoming technical issues and dive into Ruthie’s background and her focus on coaching Christian creatives and entrepreneurs over 50. The conversation covers Instagram basics, the importance of authenticity, and the use of tools like

176: Enhancing Your Instagram Presence with Ruthie Gray Read More »

175: Mastering Micro Content: The Key to Captivating Your Audience

Marketing and Messaging, Podcast, Social Media /

In today’s episode, Lori explores the concept of micro content and its repurposing in marketing. She explains that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books,

175: Mastering Micro Content: The Key to Captivating Your Audience Read More »

174: Tim Cahill and Jared Adams – How Micro Content Can Transform Your Marketing Strategy

Marketing and Messaging, Podcast, Social Media /

In today’s episode of “The Encore Entrepreneur,” Lori is joined by Tim Cahill and Jared Adams of MesmerEyes Media. They explore the concept of micro content and its repurposing in marketing. Tim and Jared explain that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video

174: Tim Cahill and Jared Adams – How Micro Content Can Transform Your Marketing Strategy Read More »

173: The Social Proof Effect: How It Shapes Your Prospect’s Choices

Business Building and Scaling, Marketing and Messaging, Podcast /

Today Lori explores the concept of social proof and its crucial role in business and online presence. She explains how social proof influences consumer behavior, with examples like crowded restaurants or popular social media accounts. She covers various types of social proof, such as testimonials and endorsements, and advises you on how to use them

173: The Social Proof Effect: How It Shapes Your Prospect’s Choices Read More »

172: Testimonials: The Secret Sauce to Business Success with Tricia Molloy

Business Building and Scaling, Marketing and Messaging, Podcast /

In today’s episode, Lori and Tricia Molloy discuss the importance of testimonials for businesses. They explore the difference between personal testimonials and online reviews, and share strategies for obtaining effective testimonials. Tricia, a marketing expert, explains her role in writing testimonials for clients and helping them post it on various platforms. They also discuss the

172: Testimonials: The Secret Sauce to Business Success with Tricia Molloy Read More »

171: Glamour Do’s and Don’ts of Email Lists

Marketing and Messaging, Podcast, Social Media /

In this episode, Lori explores the pivotal role of email marketing in business growth. Lori is an advocate for personal engagement with customers through quality content and personalized emails. Key strategies include offering incentives for sign-ups, segmenting lists for targeted communication, and ensuring mobile optimization. Lori also underscores the necessity of legal compliance with privacy

171: Glamour Do’s and Don’ts of Email Lists Read More »

170: From Noise to Connection with Susan Finn – Email Marketing Expert

Marketing and Messaging, Podcast, Social Media /

In this episode, Lori interviews digital marketing expert Susan Finn. They discuss the importance of email marketing, creating compelling content, and rising above the noise in social media. Susan shares her expertise on how to connect with audiences in a more intimate way, the importance of consistency and generosity, and how to differentiate between good

170: From Noise to Connection with Susan Finn – Email Marketing Expert Read More »