Are you considering starting a podcast for your business? In a recent episode of the Encore Entrepreneur Podcast, host Lori Lyons and guest Michelle Netkowicz discuss the benefits of podcasting for businesses. Michelle shares her experience with having multiple podcasts, including a revenue and profit-focused show called “The Little Blue Pill for Business.” She emphasizes the power of having a platform to reach people all over the world and positioning yourself as an expert in your field.
But where do you start? Michelle advises first determining the intention behind your podcast and utilizing the resources available to you, whether that be a team of volunteers or a limited budget. She also emphasizes the importance of being strategic when guesting on podcasts, investing in a decent microphone, and finding podcasts that align with your message and target audience.
The conversation also touches on the wide range of topics that can be covered in podcasts, with niche topics like bees and gaming/crocheting finding success. And don’t be afraid to incorporate personal stories or experiences into your content, as it can add a unique touch and attract like-minded listeners.
So what are you waiting for? Grab a microphone and start podcasting your way to business success. And who knows, maybe you’ll even get a few laughs per minute out of it.
Website:
https://www.awarenessstrategies.com/
Free Gift:
Get a complete Web Audit Report to locate any costly sink holes in your marketing.
Connect With Michele:
Facebook
LinkedIn
Twitter
Instagram
Youtube
Resources:
Are you frustrated that your business isn’t growing? Messy to Magnetic: Unlocking the Secret to Effective Marketing is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here.