Are you considering starting a podcast for your business? In a recent episode of the Encore Entrepreneur Podcast, host Lori Lyons and guest Michelle Netkowicz discuss the benefits of podcasting for businesses. Michelle shares her experience with having multiple podcasts, including a revenue and profit-focused show called “The Little Blue Pill for Business.” She emphasizes the power of having a platform to reach people all over the world and positioning yourself as an expert in your field.
But where do you start? Michelle advises first determining the intention behind your podcast and utilizing the resources available to you, whether that be a team of volunteers or a limited budget. She also emphasizes the importance of being strategic when guesting on podcasts, investing in a decent microphone, and finding podcasts that align with your message and target audience.
The conversation also touches on the wide range of topics that can be covered in podcasts, with niche topics like bees and gaming/crocheting finding success. And don’t be afraid to incorporate personal stories or experiences into your content, as it can add a unique touch and attract like-minded listeners.
So what are you waiting for? Grab a microphone and start podcasting your way to business success. And who knows, maybe you’ll even get a few laughs per minute out of it.