Are you a business owner struggling to attract and convert potential clients? Have you heard of sales funnels but are turned off by the negative connotations associated with them? In this podcast episode, Carolyn Choate, the Funnel Queen, shares her insights on how to build a sales funnel that aligns with your passion and values.
Carolyn, who has a degree in creative writing and was a novelist, found her calling in sales funnels after struggling with various jobs and being a stay-at-home mom. She emphasizes that the key to a successful sales funnel is aligning it with one’s values and passion. Sales funnels are a way to guide potential clients through the customer journey and help them understand how to work with you.
Carolyn and Lori also discuss the misconceptions surrounding sales funnels and how they are often associated with aggressive marketing tactics. They stress that it’s about guiding potential clients through the customer journey and making sure they don’t feel lost or confused. They caution against using formulaic templates and instead encourage business owners to speak from the heart and provide value to their audience.
They also touch on the topic of email marketing and how it can be used to build a strong relationship with potential customers. They discuss the different types of emails that business owners can send to their subscribers, emphasizing the importance of providing value and building relationships. They also offer practical tips on how to maintain an email list and bring back subscribers who may have been neglected.
This episode provides valuable insights into the world of sales funnels and email marketing. By aligning your sales funnel with your passion and values, you can create a solid foundation for your business and have a loyal fan base ready to support you. So, embrace sales funnels and use them as a tool to grow your business!