170: From Noise to Connection with Susan Finn – Email Marketing Expert

In this episode, Lori interviews digital marketing expert Susan Finn. They discuss the importance of email marketing, creating compelling content, and rising above the noise in social media.

Susan shares her expertise on how to connect with audiences in a more intimate way, the importance of consistency and generosity, and how to differentiate between good and bad noise.

They also discuss the use of lead magnets, the process of getting people off social media and onto an email list, and the effectiveness of email marketing compared to social media. Susan offers valuable advice on how to navigate the digital marketing world.

Connect with Susan and grab her free gift HERE!

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