In this episode, Lori explores the pivotal role of email marketing in business growth. Lori is an advocate for personal engagement with customers through quality content and personalized emails.
Key strategies include offering incentives for sign-ups, segmenting lists for targeted communication, and ensuring mobile optimization. Lori also underscores the necessity of legal compliance with privacy laws and the importance of respecting subscriber preferences to avoid being perceived as spammy.
Practical advice is given on maintaining a healthy email list and creating a welcoming onboarding experience for new subscribers.
Check out this episode!
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