12: Growing Your Business With Stages!

The Power of Storytelling in Public Speaking: Tips from a Business Coach

Are you looking to improve your public speaking skills and grow your business? According to Tammy Jaffe, a business coach and successful speaker, storytelling is the key to building authority and credibility with your audience. In a recent episode of the Encore Entrepreneur Podcast, Tammy shared her insights on how to get started as a speaker and how to use storytelling to make your point.

Tammy emphasizes the importance of clarity in making the decision to become an entrepreneur, and suggests asking the right questions to gain clarity. She introduces the concept of the clarity trifecta, which includes confidence, courage, and commitment. As clarity grows, so does the trifecta, and it helps build momentum towards achieving one’s goals.

When it comes to speaking, Tammy suggests starting small with Facebook live or podcast interviews to build confidence and get your voice out there. She also shares some quick energy techniques to help prepare yourself before going on stage. Tammy emphasizes that speaking is the single most effective way to grow a business as it helps build authority and credibility with the audience.

Lori Lyons, the host of the podcast, and Tammy also discuss the importance of storytelling in public speaking and how to get started as a speaker. Tammy emphasizes that everyone has stories to tell, and even if they don’t, they can borrow stories. She suggests attending local networking events and letting people know that you’re looking for speaking gigs. Most of her speaking engagements come from referrals and networking.

Overall, the conversation highlights the importance of storytelling in public speaking and the need to tailor stories to fit the time constraints of the speaking engagement. Tammy offers a free resource, her Corporate Cash Jumpstart Kit, for those looking to start or improve their business. So, what are you waiting for? Start honing your storytelling skills and take your business to the next level!


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The Jumpstart Kit 

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